Lifecycle Marketing Coordinator

SCRAM Systems • Dover, DE • 1d ago

Job Summary:

We're looking for a creative, organized, and detail-oriented Lifecycle Marketing Coordinator to support the full customer and partner lifecycle-from first touch to long-term retention.?

This role will focus on content, communications, and marketing automation to deliver consistent, high-quality experiences across the SCRAM Systems family of brands, including LifeSafer, Guardian, Monitech, and QuickStart.?

You'll help plan, create, and execute communications across email, SMS, direct mail, and digital channels. The ideal candidate combines strong writing and organizational skills with a curiosity for marketing technology and data-driven storytelling.?

Duties/Responsibilities:

Content & Communications?

Support the development of consistent, on-brand messaging across customer and partner journeys?

Write, edit, and proofread marketing communications for email, web, SMS, print, and in-product touchpoints?

Coordinate the content calendar across lifecycle stages-awareness, onboarding, retention, and renewal?

Assist in creating content templates and copy libraries to streamline communications across brands?

Partner with design and digital teams to ensure all assets align with brand voice and visual standards?

Support A/B testing of subject lines, content variations, and CTAs to continuously improve performance.?

Lifecycle & Marketing Automation?

Build, schedule, and test campaigns in HubSpot, including customer onboarding, reminders, renewals, and re-engagement?

Support segmentation, personalization, and lead-nurturing strategies across multiple audiences (consumers, affiliates, attorneys, and courts)?

Monitor performance metrics (open rates, conversions, churn) and provide insights for optimization?

Maintain clean contact lists, naming conventions, and workflow documentation?

Help monitor workflow enrollments and troubleshooting automation issues in partnership with the Marketing Communications Manager.?

Cross-Functional Coordination?

Work closely with customer experience, operations, and sales teams to align messaging across the customer lifecycle?

Help ensure consistency in tone and timing between marketing and service communications?

Support ad hoc communications needs, such as product updates, feature launches, and service notifications?

Analytics & Reporting?

Track and summarize key metrics for email, SMS, and automation performance?

Assist with monthly dashboard reporting and campaign analysis?

Identify trends and provide actionable insights to improve engagement and conversion?

Identify underperforming content and propose edits or replacement based on engagement data.?

Skills/Abilities:

Strong organizational skills and ability to manage multiple campaigns simultaneously?

Analytical mindset with a curiosity for data and performance optimization?

A collaborative, proactive, and adaptable team player?

Excellent writing, editing, and proofreading skills with a strong attention to detail?

Education and Experience:

Bachelor's degree in Marketing, Communications, or related field?

1-3 years of experience in marketing, communications, or lifecycle marketing?

Experience with HubSpot or similar CRM/automation platforms (preferred)?

Physical Requirements (With or without reasonable accommodation):

Sitting: Over 70%

Fine Motor Movements: Over 70%

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