Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
CNN Programmatic Account Executive
About the Role
CNN is looking for a dynamic, results-oriented Programmatic Account Executive to join our Advertising Sales team and lead premium programmatic revenue generation. This is an opportunity to sell across one of the world's most trusted brands in journalism, with a portfolio that spans linear, digital, audio, social, branded content, and emerging platforms.
The Programmatic Account Executive role isn't about maintaining the status quo-it's about growth. You will prospect new clients and expand existing relationships at major advertising agencies, trading desks, and direct clients while partnering with direct sales colleagues to craft innovative, multi-platform solutions that deliver measurable value for advertisers and fuel CNN's business. The ideal candidate has several years of programmatic experience earning, retaining, growing revenue across various inventory ad formats, devices and screens, as well as buying models (Private Marketplace, Programmatic Guaranteed).
Core Responsibilities:
· Monetize the CNN Ecosystem: Lead programmatic selling efforts to all relevant buy side advertising partners: DSPs, Agency PBUs & Precision groups, brand marketers. Ensure timely, accurate, and successful delivery of programmatic campaigns and proactively seek to prevent delivery and performance concerns.
· Drive Growth: Develop new business through prospecting and use data to identify strategic opportunities to engage buyers and drive incremental revenue and partner with CNN Sales team to drive deeper direct client conversations for our programmatic solutions and data resources.
· Expand Partnerships: Develop and nurture relationships with key stakeholders across the programmatic ecosystem and engage at multiple levels to drive new revenue opportunities (e.g. 1st party data partnerships).
· Collaborate to Win: Serve as a subject matter expert on programmatic business trends, best practices and ad technologies for internal Sales, Product, and Engineering teams to identify new opportunities for CNN in the programmatic marketplace.
· Lead in Market: serve as thought leader for CNN's programmatic ad offerings and identify and influence media decision makers across the agency landscape.
Success Profile:
· Passionate: Believes in CNN's legacy as a brand, believes in the mission of journalism, and is able to translate that to the marketplace.
· Experienced: In-depth experience in the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, OTT, CTV platforms) with a strong grasp of OTT monetization and measurement.
· Results-Driven: Proven track record of building and nurturing executive-level relationships with advertisers and agency programmatic centers, developing long-term strategic plans, and negotiating high-value partnership agreements to drive measurable business outcomes.
· Client-Focused: Prioritizes client business objectives and operates with a consultative approach educating, influencing, and challenging executive stakeholders to deliver results.
· Strategic & Creative: Skilled in translating data, macro trends and performance insights into actionable recommendations that fuel ongoing revenue growth.
· Polished Communicator: Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts clearly and concisely for a broad audience.
· Collaborative: A team player who works seamlessly across functions to deliver integrated, high-impact campaigns.
· Adaptable: Embraces change, feedback, and new opportunities for growth.
· Proactive: Self-starter, who consistently 'beats' the RFP with upstream conversations - assessing client objectives/needs, and delivering CNN solutions
Expectations
· Exceed quarterly and annual revenue targets.
· Conduct 10+ quality client engagements per week.
· Deliver clear, strategic account plans with measurable growth milestones.
· Build trusted, long-term partnerships with leading advertisers and agencies.
· Position CNN as the premiere partner of choice for advertisers in the news category.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $112,000.00 - $208,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
