Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Job Overview
BD, a global leader in the medical technology industry, is seeking a Senior Global Marketing Manager to join our Specimen Management business. In this pivotal role, you will shape the strategic direction, portfolio management, and financial performance of our Arterial Blood Gas Syringe portfolio. As a key member of the Global Marketing team, you will collaborate closely with cross-functional partners and regional marketing teams, serving as a portfolio expert and central resource to support the commercial success of this critical product line.
Requirements
Develop and implement marketing and product strategies to drive innovation and growth, including analyzing market and customer insights, identifying new product opportunities, optimizing the portfolio, launching new products, managing product lifecycles, and forecasting pricing strategies.
Define and implement product strategy, multi-generational product roadmaps, development priorities, and release planning.
Develop and implement worldwide marketing plans, encompassing clinical studies, advertising, promotions, sales tools, public relations, public policy, and seminars.
Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies, and related objectives.
Develop competitive strategies through competitive intelligence and market analysis.
Support new product development as the marketing core team member, accountable for completing respective marketing deliverables.
Effectively partner and collaborate with regional marketing, sales, R&D, Clinical Scientific Affairs, Business Development, and other functions to ensure comprehensive marketing and product strategy execution.
Adhere to all company policies, procedures, and business ethics codes, ensuring they are communicated and implemented within the team.
Support additional marketing efforts as required by the platform team.
Travel required (25%).
Education
Bachelor's degree in business, science, marketing, or healthcare is required. An
MBA with a concentration in marketing, strategy, or finance is preferred.
Experience
3 years of experience in marketing required
5 years of work experience required.
Healthcare industry experience (Medical Device, Diagnostic or Life Science Industry) is highly preferred.
Experience in new product development and product launch is preferred.
Knowledge, Skills, and Abilities
Highly self-motivated, execution and results-focused leader with the ability to thrive in a fast-paced environment and shape the strategic direction of the business.
Strong action-orientation with the ability to effectively prioritize and multi-task to balance diverse business needs.
Strong customer orientation with the ability to effectively understand unmet needs by customer to inform a solid fact base and strategic focus of the business.
Excellent communication, interpersonal, and persuasion skills; the ability to understand and communicate effectively with individuals from a broad range of business and technical subject areas and an ability to influence and inspire these groups to achieve program objectives.
Resourceful problem solver who illustrates a logical rationale for recommendations.
An ability to have a consistent, positive, motivating influence on the performance of those individuals with whom they work.
Company Overview
We are the Makers of Possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
EEO Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you) .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
Salary Range Information
$143,300.00 - $236,500.00 USD Annual
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
