Data Alliances Marketing Manager

KPMG LLP • Cincinnati, OH • 10h ago

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Data Alliances Marketing Manager to join our Clients and Markets team.
Responsibilities:
Drive the creation of specialized, co-branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions
Produce technical and solution-focused sales tools, including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos
Project manage KPMG's presence at alliance-specific conferences (such as, Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick-off events)
Create, plan, and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness
Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams
Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner-facing events like sales kick-offs (SKOs) to ensure KPMG's data solutions are top-of-mind with their sales teams; increase the visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG's and our partners' digital properties
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications:
Minimum five years of recent experience in B2B marketing in a professional services or technology environment is preferred
Master of Business Administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree marketing, business or a related field is required.
Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with/between groups with complementary and competing priorities to achieve common goals
Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy
Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills, including the ability to create compelling content and present effectively to executive audiences
Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will

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