Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1 000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds' leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand. As a help to those with chronic or severe constipation Wellspect has developed what likely is the world's most advanced irrigation system, Navina, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies. The company's shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.wellspect.com and www.dentsplysirona.com for more information.
Preferred candidates will be located in the Atlanta Metro area
Job Summary
The Marketing Manager is responsible for coordination and execution of a range of strategic and tactical marketing activities within the country, ensuring alignment with global objectives while adapting to local market needs. This role requires a deep understanding of market dynamics, customer insights, and product/service positioning, inspiring and enabling successful execution of marketing initiatives driving commercial success. This role also requires leadership in the planning and execution of new product launches and the growth of direct-to-patient sales in the home market, leveraging digital, e-commerce, and omni-channel strategies to build awareness, engagement, and conversion.
Job Responsibilities
Develop and execute strategic plans for the Wellspect product and service portfolio, ensuring alignment with business goals.
Conduct market research to identify customer segments and needs, market potential and trends, and competitive insights.
Collaborate with cross-functional teams to define product/service requirements and specifications.
Lead product launch activities, ensuring timely market introduction and adoption across both healthcare professional and DTC channels
Create and refine brand messaging, copywriting, and digital content to ensure consistent tone, clarity, and alignment with brand positioning across all touchpoints
Implement targeted marketing strategies addressing specific needs and preference of the different customer segments to drive product adoption and market share growth.
Provides training and support to sales teams and customers on comprehensive product-service offering, including messaging, positioning, and objection handling
Delivers sales and education enablement tools and training programs that support commercial excellence and consistent brand communication
Contributes to demand planning, sales forecasting, and reporting.
Builds strong relationships with key opinion leaders, healthcare professionals, and industry associations.
Manages multiple projects, including local boards, customer groups, and educational programs.
Education and Years of Experience
Bachelor's degree from an accredited University, preferably in marketing or business; MBA preferred
Minimum of 3 (+) years of experience in global marketing and product management, with a focus on commercialization excellence
Medical device sector or pharmaceuticals expertise is a plus
Skills
Solid understanding of the medical device and homecare markets, with the ability to apply customer insights and competitive analysis to develop actionable commercial strategies.
Experienced in planning and executing successful new product launches through a comprehensive omni-channel marketing approach
Strong strategic and analytical skills, focused on turning data into actionable marketing plans that achieve measurable results.
Effective team player, collaborating across functions to drive commercial success.
Execution-oriented, skilled in prioritizing tasks, managing resources, and delivering results in a dynamic environment.
Competencies
Strategic thinking and implementation skills: analytical skills with the ability to translate insights into actionable plans;
Energetic, passionate and dedicated to the science and art of marketing
Excellent interpersonal skills, ability to develop strong relationship with cross-functional colleagues, team-members, customer and potential or existing business partners
Strong organizational skills and ability to meet tight deadlines.
Proficient in basic computer skills and software applications, including Salesforce and Marketing Cloud, to enhance operational efficiency and support marketing initiatives.
Key Performance Measures
Executes marketing programs, focusing on measuring ROI and effectiveness, lead generation, conversion rates, customer engagement, and brand awareness.
Ensures consistent application of the global marketing strategy.
Meets deadlines in line with the Annual Operational Plan and commercial objectives.
Demonstrates professionalism and integrity, adhering to company policies, procedures, and ethical standards, while ensuring they are communicated and upheld within the team.
Contributes proactively to supporting teams and management.
Fosters strong relationships within the management team
LI-SD1
Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com . Please be sure to include "Accommodation Request" in the subject.
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