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Retail Sales Director

Coca-Cola Beverage Northeast • Bedford, NH • 1d ago

Date: Nov 5, 2025

Location:

Bedford, NH, US, 03110

Compensation: $120,000 - $150,000 (Depending on experience)

Why Join Coke Northeast?

Culture- At Coca-Cola Beverages Northeast, we deliver more than your favorite beverages. We deliver on a promise - to live our values by investing in our people, focusing on our customers, and championing the communities we are fortunate to serve.

Career Development- At Coke Northeast, the career growth is truly endless. We continue to expand our territories through the Northeast bringing new opportunities to our employees to move up within our organization.

Diversity- Our Sales Centers and Production Centers throughout the Northeast are filled with an array of personalities, cultures, and backgrounds. Our focus is to build a team that can bring refreshing new ideas and insights to the table and that begins with our diverse workforce.

Job Description

The Retail Sales Director leads a retail team focused on growth across Grocery, Convenience Retail, and Independent Channels, including national and regional chains. Overseeing Key Account Managers, this role is responsible for strategic planning, customer relationships, and execution to expand market share and enhance in-store performance for Coca-Cola Beverages Northeast. Committed to being the best customer partner in the industry, the Retail Sales Director builds collaborative, value-driven relationships and delivers solutions tailored to each retailer's needs. The Retail Sales Director also partners with Brand Partners to implement joint initiatives, maximize brand impact, and align promotional activities and merchandising standards across all retail channels.

Essential Duties & Responsibilities

Drive volume, revenue, and profit growth through a unified retail sales strategy across all channels.

Align customer business plans with company priorities, brand strategies, and annual goals to maximize impact.

Serve as senior contact for key retail partners, fostering alignment and joint value creation.

Monitor category trends, shopper insights, and competition to inform strategy and identify growth opportunities.

Lead, coach, and develop Key Account Managers to deliver excellence, strengthen relationships, and ensure consistency.

Foster collaboration and alignment between Key Accounts and Sales Centers.

Set expectations, assess performance, and provide coaching to support development and succession readiness.

Drive sales, profit, and market share through disciplined pricing, promotions, and merchandising, guided by data and insights.

Partner with Marketing, Finance, Supply Chain, and Operations to align on pricing, availability, and execution.

Collaborate with KAMs and PRGM to manage budgets, spending, and funding while ensuring compliance and fiscal discipline.

Oversee technology platforms including ASN, CAO, My Coke, Anaplan, Picos, and Photo Recognition.

Represent the customer and channel voice across the organization to shape strategy and elevate retail execution.

Requires overnight travel.

Job Requirements

Bachelor's degree in Business Administration, Marketing, or a related field preferred

Minimum of 5 years of progressive sales leadership experience within the beverage or consumer packaged goods industry.

Demonstrated success managing multiple customer channels and leading cross-functional teams to exceed business goals.

Proven ability to develop and execute channel growth strategies that deliver sustainable results.

Strong leadership and team-building skills with the ability to motivate and inspire high performance.

Excellent communication, presentation, and negotiation skills with the ability to influence across all organizational levels.

Analytical and financially astute, capable of leveraging data and insights to guide strategic decisions.

Benefits & Perks:

401K with Company Match, Health Insurance starting Day 1, Life Insurance, Paid Time Off, Employee Referral Bonuses, Fitness Reimbursements, Tuition Reimbursement, Employee Discounts, Scholarship Opportunities, and so much more!

Benefits may vary by position, location, and union governance

About Coke Northeast:

At Coca-Cola Beverages Northeast, we start with great people and great brands, in that order. We unite around a winning workplace culture that respects all people, promotes inclusion, and inspires achievement. From the leadership team to all 3,400 of our associates in our 29 locations, we strive every day to bring our mission, vision, and values to life in the Northeast.

Still interested in learning more about our company and culture? Take a few minutes to watch the videos below:

Day in the Life of Coca-Cola Employees:

Order Builders (Warehouse) (https://www.youtube.com/watch?v=zxTLMHsS0TY)

Truck Driver (Distribution)

Merchandisers (https://www.youtube.com/watch?v=1nQ01OCL7w8)

Fleet & Cooler Technicians

Machine Operator & Quality Assurance (https://www.youtube.com/watch?v=FqE4sJE14WE)

Coke Northeast Employees on Career Growth:

Paul (Human Resources) (https://www.youtube.com/watch?v=8dXDllbaL0k)

Rodney (District Sales Manager)

Susannah (Sr. Director of Public Affairs and Comm) (https://www.youtube.com/watch?v=Bki6wHZ_p-c)

BACKGROUND VERIFICATION:

Coke Northeast requires all applicants to undergo a criminal background verification process prior to commencing employment with the Company. Employment with Coke Northeast is contingent on the satisfactory completion of a pre-employment background check. Depending on position, drug screen results and/or driving records, including minor moving violations, will be evaluated according to Coke Northeast's guidelines to determine eligibility for the position.

EQUAL OPPORTUNITY EMPLOYER STATEMENT:

Coke Northeast is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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