Job Overview:
We are seeking a highly motivated, collaborative, results-oriented individual to join the KDP Social Media team as our Social Intelligence & Operations Manager. This role will support the company's integrated social strategy by elevating the company's approach to panoramic social listening, intelligence, analytics, and technology, as well as driving our approach to social governance.
As the Social Intelligence & Operations Manager, you will be a key member of the Keurig Dr Pepper Integrated Social & Communications team and will support iconic brands like Keurig, Dr Pepper, Snapple, and Mott's. In this role, you will be responsible for defining, developing, and implementing social analytics and insights to capture, analyze and translate social data into actionable business initiatives. Additionally, you will oversee the recently launched KDP Digital Command Center, a state-of-the-art room designed to enhance our ability to track, measure and interact. The ideal candidate must be passionate about digital and social media and have a track record of developing successful social intelligence programs either in-house or at an agency.
This individual will report to the Senior Director of Integrated Social & Communications and will be part of the Global Marketing Organization.
What you will do:
Strategy Development
Help drive the company's approach to social, with a specific focus on actionable recommendations across messaging, channels, influencers, and content using social intelligence tools and technology.
Will elevate the company's social intelligence program by working with teams to craft relevant, timely insights by understanding online behaviors of key audiences. This includes identification of cultural insights and connection to campaign performance.
Reporting & Analysis
Prepares reports to deliver insights that guide content and creative, social engagement practices, media, audience trends, competitive information, and ongoing community management improvements.
Pulls and interprets data from listening tools: volume, sentiment, conversation drivers, identification of top voices and impact on the broader audience.
Continue to evolve the measurement approach for reactive (e.g., campaign performance) and proactive opportunities (e.g., research/projects/events and present insights back to inform strategic decisions).
Monitors and report against brand competitors and trend setters in the social sphere.
Collaborates with key stakeholders to align on topics, social media listening measures/filters to deliver on specific objectives and deliverables for custom reports.
Establish and monitors best practices for measuring the impact of KDP social media messages that drive key company metrics.
Technology
Conducts regular audits of tool and new partner capabilities to ensure they meet business needs and drive meaningful insights.
Oversee continued enhancement of social technology stack and guide technology partners on updates purpose-fit for the KDP organization
Total Rewards:
Salary Range: $86,000-140,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility
Requirements:
Bachelor's Degree preferred in Business, Marketing, Research or related field
5-7 years of marketing experience with 3-4 in social listening and analytics.
Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions
Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
Outstanding verbal and written communications skills
Experience with social intelligence tools
Highly collaborative; skilled at working cross-functionally to drive results
Self-starter, highly motivated, and ability to work independently
Proficiency in Microsoft Office products and core social listening and analytics tools
Ability to travel as required
Company Overview:
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an?employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
