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Digital Marketing Analytics Manager - Tagging

(QRT)-PUBLIX SUPER MARKETS, INC. - Corporate • Lakeland, FL • 2d ago

Digital Marketing Analytics Manager-Tagging

34682BR

Lakeland, FL

Department

Marketing

Description

Publix is seeking an implementation-focused skillset to join our Digital Media Analytics team. This role will have a focus on media tagging at a strategic and tactical level. The candidate should be proficient with Google Tag Manager (GTM) and tagging/tracking technologies from major online advertising platforms. The role is responsible for the design and implementation of ad-tracking and marketing attribution pixels, for Publixs websites and apps, ensuring these pixels function properly, and resolving errors if they occur. The candidate should have experience working as a bridge between business and technology teams, in order to translate business tracking needs into actionable and clear code-development requests.

Candidates that are well-qualified for this role will be intimately familiar with the operation and inner-workings of tools like Google Analytics, Google Tag Manager, Adobe Analytics or other industry leading web-analytics tools, have strong knowledge of key technologies that underpin modern websites (HTML, JavaScript, CSS) and also have a proven track-record implementing complex tracking technologies on DataLayer-driven websites.

Required Qualifications

Bachelors degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field two (2) years digital analytics experience implementing tag management and web analytics platforms knowledge of web and app measurement tools, best practices and implementation knowledge of tag management systems, best practices and implementation knowledge of analytics, web, e-commerce, and social media measurement technologies and trends knowledge of agile development process understanding of digital marketing measurement, media tracking, user experience (UX) analytics, best practices and analytical approaches knowledge of implementation of process change leadership and management skills program management skills persuasiveness, team player, detail- oriented excellent verbal, written and interpersonal communication skills basic knowledge of Microsoft Office 365 willingness to travel with overnight stays up to one week or longer willingness to work late hours, during weekends (Saturdays and Sundays), or at home as needed

Preferred Qualifications

Masters degree in Business, Marketing, Computer Science, or other related fields with emphasis in marketing measurement; or equivalent experience in an analytical or technical field Four (4) years digital analytics experience implementing and operating tag management, web analytics and app analytics platforms

Hours of Work

Minimum of 45 hours per week

Frequency of Pay

Monthly

Minimum Base Pay

7,370

Maximum Base Pay

11,050

Potential Annual Pay with Bonus

95,810 - 143,650

Year End Bonus

As a year-end bonus to associates, Publix issues one months extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Benefits Information

Employee stock ownership plan that contributes Publix stock to associates each year at no cost

An opportunity to purchase additional shares of our privately-held stock

401(k) retirement savings plan

Group health, dental and vision plans

Paid Time Off

Paid Parental Leave

Short- and long-term disability insurance

Tuition reimbursement

Free hot lunches (buffet-style) at facilities with a cafeteria

Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

Travel Frequency

Address

3300 Publix Corporate Parkway

City

Lakeland

State

Florida

Zip Code

33811-3311

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

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