Consumer Product Marketing Manager

Meta • Los Angeles, CA • 3h ago

Summary:

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs and drive complex cross-company initiatives. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Required Skills:

Consumer Product Marketing Manager Responsibilities:

Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we're deepening audience understanding and delivering user value

Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging

Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers

Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development

Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach

Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement

Minimum Qualifications:

Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience

10+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)

3+ years experience in Product Marketing, partnering closely with Product teams in development process

Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products

Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns

Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management

Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams

Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems

Preferred Qualifications:

Understanding of consumer mobile app and technology landscape both in the U.S. and internationally

Global marketing experience and knowledge of varied societal, social and business landscapes

Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing

Experience launching innovative, first-to-market products or services, emerging technologies or new product categories

Experience launching and scaling consumer hardware devices and/or physical goods

Experience copywriting and working with creative teams

A passion for Meta's portfolio of products and its mission to build the future of human connection and the technology that makes it possible

Public Compensation:

$158,000/year to $223,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Similar Jobs

Marketing Manager

Robert Half • Brea, CA • 4h ago

Management & Administrative

Description We are looking for an experienced Marketing Manager to lead strategic initiatives in the wholesale distribution industry. This role focuses on creating and managing impactful B2B campaigns targeted at dental...

4h ago

Go to Apply

Integrated Marketing Manager, Reality Labs

Meta • Los Angeles, CA • 4h ago

Management & Administrative

Summary: Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel...

4h ago

Go to Apply

Americas - Oracle Alliance/Partner Development Senior Manager

Accenture • Los Angeles, CA • 6h ago

Management & Administrative

We are: We are a global collective of innovators applying the New every day to improve the way the world works and lives. New doesn't mean being ahead of the curve; new is pushing forward the curve, riding the edge where...

6h ago

Go to Apply

Ad Product Manager

TEKsystems • Los Angeles, CA • 7h ago

Management & Administrative

Description Assist in leading cross functional teams to develop and launch new monetization efforts with specific enhancements to our ad serving vendors and programmatic vendors Prioritize work related to ad revenue vend...

7h ago

Go to Apply

Administrative Analyst

NBC Universal • Universal City, CA • 8h ago

Management & Administrative

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our them...

8h ago

Go to Apply

Customer Service Representative

U-Haul • Northridge, CA • 9h ago

Management & Administrative

Compensation Range: $16.50 to $25.00 Hourly Location: 18160 Parthenia St, Northridge, California 91325 United States of America Are you a people person? Do you love helping others? U-Haul is in search of friendly, motiva...

9h ago

Go to Apply

Supply Chain Planning Manager, S&OP

Niagara Bottling LLC • Diamond Bar, CA • 14h ago

Management & Administrative

At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water. Consider applying here, if you want to: Work in an entre...

14h ago

Go to Apply

Supply Chain and Operations Consulting - Logistics Manager - Transportation Management

Accenture • Los Angeles, CA • 14h ago

Management & Administrative

This role can sit anywhere in the US as long as it is near an Accenture Corporate Office We Are:Supply Chain & Operations, and we move fast, think fast, and work fast. Our Fortune 500 clients require digital transfor...

14h ago

Go to Apply

Supply Chain Project Manager

Safran • Los Angeles, CA • 14h ago

Management & Administrative

Supply Chain Project Manager Job details General information Entity Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core p...

14h ago

Go to Apply

Supply Chain and Operations Consulting - Logistics - Associate Director - Transportation Management

Accenture • Los Angeles, CA • 14h ago

Management & Administrative

This role can sit anywhere in the US as long as it is near an Accenture Corporate Office We Are:The Accenture Supply Chain & Operations Logistics team is redefining how companies innovate within the supply chain. Our...

14h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.