WHO WE ARE
As the nation's largest producer of clean, carbon-free energy, Constellation is focused on our purpose: accelerating the transition to a carbon-free future. We have been the leader in clean energy production for more than a decade, and we are cultivating a workplace where our employees can grow, thrive, and contribute.
Our culture and employee experience make it clear: We are powered by passion and purpose. Together, we're creating healthier communities and a cleaner planet, and our people are the driving force behind our success. At Constellation, you can build a fulfilling career with opportunities to learn, grow and make an impact. By doing our best work and meeting new challenges, we can accomplish great things and help fight climate change. Join us to lead the clean energy future.
TOTAL REWARDS
Constellation offers a wide range of benefits and rewards to help our employees thrive professionally and personally. We provide competitive compensation and benefits that support both employees and their families, helping them prepare for the future. In addition to highly competitive salaries, we offer a bonus program, 401(k) with company match, employee stock purchase program; comprehensive medical, dental and vision benefits, including a robust wellness program; paid time off for vacation, holidays, and sick days; and much more.
Expected salary range of $155,700 to $173,000, varies based on experience, along with comprehensive benefits package that includes bonus and 401(k).
PRIMARY PURPOSE OF POSITION
The Senior Marketing Strategy Manager is a strategic partner who collaborates with a variety of multi-disciplined cross-functional teams/organizations throughout Arise Energy, including outside partners, to drive marketing programs. Responsible for developing and implementing the marketing strategies/activities for Arise Energy, supporting go-to-market strategy for sales, communicating the solution/product value to the market through branding, solution/product structure, marketing tools, digital platforms, and campaigns. Must navigate challenging and complex acquisitions, start-ups, stakeholder dynamics and developing/emerging businesses. Requires indirect/dot-line leadership of individual contributors in marketing, design and product roles. Focused efforts on driving acquisition and supporting retention and cross-sell initiatives to meet revenue targets. This role reports to the President of Arise Energy.
PRIMARY DUTIES AND ACCOUNTABILITIES
Works across multiple divisions as a strategic marketing leader and partner to achieve company growth and EBIT goals and create a stronger network of communication and support.
Provides marketing leadership, guidance, and direction to individual contributors in marketing, graphic design, and product roles within Arise Energy. Includes creating a shared vision, strategic planning, team management and accountability, and oversight and execution of marketing-related tasks.
Provides marketing expertise and decision-making for new product development, to include branding, positioning and naming, product design and market-fit, target audience, competitive analysis, and appropriate go-to-market channels. Understands and provides strategic direction on the development and management of new products and solutions, acquisitions and start-up ventures, external partnerships, and cross-sell opportunities to new and existing customers. Collaborates with sales enablement and training, product teams, and communications to connect efforts and commercialize across the business.
Develops overarching marketing strategy and execution that focuses on business growth goals and connects all marketing and customer activities across /product marketing efforts. Leverages marketing expertise, relationships, and business acumen to match marketing strategies with business needs. Sets direction and collaborates with branding, legal, regulatory and communication teams for industry and customer events, speaking opportunities, digital strategy, social media amplification and other content and collateral.
Collaborates across teams with campaign managers, product managers, external agencies, vendors, and partners to drive go-to-market strategy and lead generation across acquisition, upsell and retention streams and coordinate strategically. Works with Power, Gas, and Solutions offerings to determine best way to cross promote to customers.
Contribution to the overall marketing team Scorecard, to include metrics and measurement.
MINIMUM QUALIFICATIONS
Bachelor's degree in marketing.
10 years in Marketing, marketing management, product management, email and campaign management planning or communications.
Demonstrated business-to-business experience.
Proven leadership, credibility, and interpersonal skills. Ability to foster trust, collaborative relationships and influence with sales and leadership.
Excellent written and verbal communication skills; superior interpersonal ability; tact and diplomacy.
Ability to lead by example and managing dotted-line direct reports to yield a high-performing team with a shared vision.
A proven track record of vision, creative thinking, and coordination of complex programs, including large-scale marketing automation.
Ability to multi-task and work well under deadline pressure with external and internal partners at all levels.
Executive presence and broad experience interacting with senior executives.
Exceptional presentation skills required; regularly presents before executive leadership.
Ability to develop and implement short-and-long-term goals.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
PREFERRED QUALIFICATIONS
MBA preferred.
Goal orientation with a high level of energy, enthusiasm and dedication to brand vision and community stewardship preferred.
Ability to effectively plan, focus and execute innovative/creative partnerships preferred.
Energy industry experience preferred.
Constellation is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.
