Website Content Coordinator - Marketing Operations

The J.M. Smucker Company • Orrville, OH • 1d ago

Your Opportunity as the Website Content Coordinator - Marketing Operations
The Website Content Coordinator manages and executes website content entry in thePimcoreLTS platform and serves as the daytoday bridge between business stakeholders, Creative & Design, and technical teams. This handson role owns the intake of work requests, coordinates a runmodel board, and ensures content and platform needs are met efficiently. The scope also includes oversight of analytics tracking, uptime SLAs, and performance reporting in support of business goals.
Location: Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Content Entry & Quality Assurance
Enter and update website content inPimcoreLTS with accuracy, consistency, and alignment to business requirements.
Implement domain redirects when requested andvalidateoutcomes.
Plan and execute testing and regression testing tovalidateupdates andmaintainsite integrity.
Creative & Design Collaboration
Partner with Creative & Design to implementnew designelements and copy updates requested by business customers.
Clarify acceptance criteria and ensure delivered content matches design intent across devices and viewports.
Platform Maintenance, Updates & Domain Management
Coordinate and track regular platform updates; partner with IS and developers tovalidatechanges and troubleshoot issues.
Work with the domain registrar to request new domains; ensure owned domains, SSL certificates, and redirects are current.
Maintain basic configuration documentation and change logs.
Work Intake & Run Model Board Management
Manage incoming content and enhancement requests; confirm scope, priority, and required assets.
Maintain and prioritize a run model board to track work and ensuretimelydelivery.
Flag dependencies andrisks;escalate blockers proactively.
Requirements Writing & Developer Coordination
Document clear, actionable requirements and/or user stories for enhancement requests.
Collaborate with developers to estimate effort, prioritize tasks, schedule work, and coordinate testing/acceptance.
Stakeholder Communication
Provide proactive status updates on request progress, timelines, and deliverables.
Facilitate alignment across business stakeholders, Creative & Design, and developers; capture decisions and next steps.
Analytics & Tracking Oversight
Ensure Google Tag Manager tracking is implemented and functioning correctly.
Create and present quarterly analytics scorecards to business stakeholders to evaluate performance against goals (e.g., traffic, engagement, conversion).
Uptime & SLA Monitoring
Monitor website uptime and ensure SLAs are consistently met.
Coordinate with technical teams to resolve issues promptly; report incidents and corrective actions.
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
2+ years of relevant experience in website content management, digital marketing operations, or CMS administration
Handson experience entering content and performing QA/testing and regression testing in a CMS (ideallyPimcoreor similar).
Partnered effectively with crossfunctional teams including Creative, Design, and Development.
Written clear requirements/user stories and collaborated with developers to estimate, prioritize, and de

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