GCI's Marketing Strategist I will take high level company marketing strategy and apply across various marketing channels and tactics. Design and execute integrated communication and engagement plans by assessing competitive landscape, deeply understanding marketing trends, defining and measuring goals, and engaging key partners and creative teams along the way. Assigned to a primary focus area.
ESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS:
Design and implement marketing strategies aligned with business targets.
Generate innovative ideas to identify new opportunities.
Create content for product promotions and all marketing collateral and product launches.
Design and implement effective marketing materials (social, email, web, print, etc.) to drive product and service customer growth.
Develop and measure campaigns to increase sales.
Analyze sales and marketing metrics.
Forecast marketing trends.
Ensure brand consistency through all marketing channels.
Use customer feedback to ensure client satisfaction.
Serve as subject matter expert in emerging marketing trends and internal resource for front line staff inquiries and implementation.
Focus:
Digital Support; Email Marketing
COMPETENCIES:
ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.
Highly motivated with strong problem-solving skills who works well as part of a team or independently and stays on task with the directive.
BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI's Code of Conduct for Employees - the Basic Principles.
COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.
Ability to lead teams and collaboratively implement plans and programs.
COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally.
Excellent written and verbal communication, negotiation, and interpersonal skills.
Able to communicate effectively with stakeholders at all levels of the organization.
COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI's Code of Business Conduct & Ethics.
CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.
RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.
RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.
Proven work experience in developing and implementing marketing plans.
Demonstratable experience with marketing campaigns and marketing technologies.
Ability to handle and explain abstract concepts, adapt to ever-changing environments, and work outside of comfort zone.
Proven track record of learning new processes, systems, platforms.
Experience in marketing operations, project management and execution, and channel and platform management.
Knowledge of key marketing principles necessary to analyze the market and introduce plans, programs, and promotions to meet market demand.
Learn and maintain knowledge of competitors, customers, and product & service solutions to position the Company as the leader in each market served.
Outstanding attention to detail, highly organized with strong analytical skills.
Knowledge of Company customer service strategy and process highly preferred.
SAFETY & SECURITY - Supports a safe work environment by following all workplace safety rules and guidelines; complies with applicable Security policies and procedures.
Proficient computer skills and MS Office knowledge (e.g., Outlook, Teams, Word, Excel, PowerPoint, Publisher) to complete job duties effectively.
Experience and knowledge in Adobe Creative Suite required.
Experience in multiple marketing technology channels such as website content management systems, data/analytical platforms, and direct communication channels (email, SMS, social) is strongly preferred.
Additional Job Requirements:
Entry level within the strategist role working under close supervision. Conducts assignments as directed and supports management and senior teams. Responsible for developing and implementing marketing plans, promotions, and incentives to achieve maximum growth and retention. Works collaboratively within the company developing and communicating processes required to sell and service customers. Develops marketing tactical plans and programs. Supports sales and customer support with an emphasis on achieving customer growth, retention, and market share.
Minimum Qualifications:
Required: *A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis
High School diploma or equivalent.
Bachelor's degree in marketing, advertising, community relations, public relations, or business administration. *
Minimum of three (3) years of experience in marketing, public relations, advertising, or similar environment. *
GCI Consumer project experience may be substituted to meet the total years required on a two-for-one-year basis, if approved by the Chief Marketing Officer.
Preferred:
Telecommunications experience.
Relevant telecom industry or job specific certifications.
DRIVING REQUIREMENTS:
This position requires driving a company-owned vehicle, company provided vehicle, or a personal vehicle on behalf of the company. Must possess and maintain a valid driver's license, proof of insurance, a satisfactory driving record, and successfully complete Defensive Driving course.
PHYSICAL REQUIREMENTS and WORKING CONDITIONS:
Work is primarily sedentary, requiring daily routine computer usage.
Position is fast-paced and subject to rapidly changing priorities, multiple deadlines, and some stressful customer interactions.
Travel to rural Alaskan markets and company locations/stores required.
Ability to attend and work at high profile conferences & events required.
Ability to work shifts as assigned, work in standard office/home office setting, and operate standard office equipment.
Ability to accurately communicate information and ideas to others effectively.
Physical agility and effort sufficient to perform job duties safely and effectively.
Ability to make valid judgments and decisions.
Available to work additional time on weekends, holidays, before or after normal work hours when necessary.
Must work well in a team environment and be able to work with a diverse group of people and customers.
Virtual workers must comply with remote work policies and agreement.
The company and its subsidiaries operate in a 24/7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies. Due to business needs employees may be contacted outside of the core business hours to respond to the immediate emergency. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.
Culture, Engagement, and Connection: At GCI, we foster an environment where the unique perspectives of our employees, customers, and fellow Alaskans are celebrated. We add value to our community by nurturing and empowering each member of our workforce, ensuring equal opportunities for every Trailblazer.
EEO: GCI is an equal opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, mental or physical disability, veteran status, or any other status or classification protected under applicable state or federal law.
DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
All employees of GCI work in support of the GCI Mission Statement and Declaration of Principles which are located on the GCI Career page and Employee portal.
Addendum - Focus Areas:
DIGITAL SUPPORT
Additional Duties:
The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of the business and drive growth opportunities. Provides guidance and work with the internal team to achieve brand and business objectives.
Develop unique digital strategies and build upon current strategies to meet/exceed objectives.
Develop strong, trusting relationships with coworkers and strategic partners, providing leadership and support during strategy, ideation, and execution.
Work with project managers to ensure team is aligned to requirements.
Proactively keeps abreast of marketing and media plans, and provides digital solutions including email campaigns, site optimization, social networks, viral, etc.
Develop a total understanding of online target audience and mindset Modes.
EMAIL MARKETING
Additional Duties:
Develop email marketing strategies to meet/exceed business objectives.
Foster strong, trusting relationships with coworkers and strategic partners, providing leadership and support during strategy, ideation, and execution.
Proactively keep abreast of marketing and media plans, ensuring email marketing campaigns align with these plans and with overall digital strategy.
Develop a total understanding of online target audience and mindset.
Modes.
Work with multiple departments to manage email lists and segmentation.
Write compelling copy for email campaigns and work with other digital team members on design and execution of emails.
Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
