Avenue5 is growing, and we are in search of a portfolio marketing manager to join our dynamic team of Fivers!
About Us
We are a vibrant, third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:
Listen to our associates, recognize them, and give them room to grow
Invest in our associates to help them become the best version of themselves
Approach every important decision with our associates in mind
Celebrate our associates' successes and encourage them to raise the bar even higher
Summary of Responsibilities:
The portfolio marketing manager is responsible for national oversight of marketing execution for identified key client initiatives, through aligned expectations, frequent communication, and strategic implementation of consistent tools and tactics. This individual will also work alongside property marketing to ensure that marketing strategies are aligned across portfolios, property performance is maximized, and innovative ideas along with Avenue5 initiatives are presented to key clients quarterly.
Primary Responsibilities and Objectives:
· Understand client goals and preferences along with Avenue5 procedures to ensure the successful execution of key client initiatives
· Maintain knowledge of marketing tactics for key clients across regions and share feedback across property marketing
· Seek out opportunities to develop case studies and highlight industry innovations to present to key clients in conjunction with property marketing
· Ensure portfolio-wide marketing efforts and recommendations are established, executed, and successful
· Responsible for having a working knowledge of client goals and expectations and developing and implementing solutions across property marketing to achieve.
· Support property marketing client portfolio reporting needs and performance benchmarks for identified portfolios and work alongside national property marketing execute
· Develop and maintain strong client relationships to ensure that marketing support is adequate and that needs are met. Understand the client's and company's business objectives to ensure maximization of property marketing efforts and optimal property performance.
· Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5's products and services superior in the multi-family property management space
· Ensure that clients have a thorough understanding of property marketing's support and services, and that internal programs and offerings are optimized based on client feedback. Share property marketing successes with identified clients to support the adoption of efforts and positively impact property performance
· Support new business efforts to ensure consistency with key clients by driving deliverables, advocating for Avenue5's in-house marketing services such as Studio5, and supporting introduction calls with key clients
· Perform other duties as assigned
Education and Experience:
· Bachelor's degree is required
· Five plus years of experience in direct real estate multi-family marketing within the property management industry is required
· Three to five years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry preferred
· Three to five years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required
· Advanced level knowledge of Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
· Three to five years of experience in websites, ILS', Craigslist, SEO, SEM, and digital data aggregators is required
· Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred
· Three to five years of experience in the Yardi Voyager Marketing module, RentCafé, Real Page, or other equivalent system is a plus
· Participation in industry groups is a plus
Skills and Requirements:
· Ability to work independently and prioritize effectively in a fast-paced environment
· Advanced level knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)
· Excellent written and verbal communication skills
· Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense
· Exceptional project management skills are required
· Strong understanding of property management industry trends, issues, and emerging technology
· Outstanding presentation skills and can command an audience of all internal and external stakeholders
· Demonstrated experience in managing, expanding, and developing relationships with clients
· Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
· Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development
· Positive demeanor, voracious appetite to learn new things, and excellent professional judgment
· Complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned
Scheduling:
· Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidays
· Ability to travel (35%)
Environment:
· Exposure to environment typically found in an office building
Physical Requirements:
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:
· Ability to lift, push, and pull up to 25 pounds
· Must be able to observe and detect signs of emergency through visual and/or auditory cues
· Must be able to remain stationary, move around, reach, and position oneself as needed for extended periods
· Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly
· Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound
· Visual requirements including color, depth perception, and field vision
· Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
· Ability to tolerate stressful situations
· Ability to work under minimal to moderate supervision
This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.
Diversity:
Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
