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Marketing Manager

University of Kansas • Lawrence, KS • 3h ago

31594BR

Job Title:

Marketing Manager

Department:

Academic/Professional Programs

Primary Campus:

University of Kansas Lawrence Campus

Job Description:

40% Marketing Strategy & Coordination

Develop and implement targeted marketing plans for non-credit programs, with a focus on increasing visibility and enrollment.

Coordinate digital advertising campaigns across platforms such as email, Google Ads, and social media.

Maintain a marketing calendar and prioritize requests across multiple programs.

Manage all marketing projects, ensuring tasks are completed on schedule, milestones are met, and deliverables align with goals and branding guidelines.

Collaborate with program leads and university partners to align marketing initiatives with program goals.

Translate marketing data insights into actionable strategies.

Support ongoing improvements in user experience, funnels, and outreach tactics.

Conduct market and audience research to inform messaging, channel selection, and segmentation strategies.

Provide information for and input on specific marketing campaigns and ongoing marketing efforts.

Facilitate reviews of marketing materials with appropriate individuals.

Serve as the liaison between Jayhawk Global and the KU Marketing team.

20% Content Development

Write content for external communications including persuasive emails, blog posts, event invitations, webpages, press releases, social media, and speeches.

Write, edit, and design marketing materials, including web content, emails, flyers, presentations, brochures, and social media posts.

Create and distribute newsletters.

Build and send mass emails.

Develop program-specific messaging in collaboration with subject matter experts.

20% Analytics & Reporting

Monitor campaign performance using tools like Google Analytics and recommend data-informed adjustments.

Report outcomes of marketing efforts and communication impact to program teams.

Assist with measuring the reach and impact of communications.

15% Digital & Web Management

Populate and edit webpages.

Manage updates and content for program web pages.

Ensure all materials adhere to KU brand guidelines and accessibility standards.

5% Miscellaneous

Perform other related duties as assigned.

Req ID (Ex: 10567BR) :

31594BR

Disclaimer:

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for Civil Rights and Title IX, civilrights@ku.edu, Room 1082, Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS 66045, 785-864-6414, 711 TTY.

Work Schedule:

Monday - Friday 8am to 5pm

FLSA Status:

Administrative

Conditions of Employment:

Contingent on Funding

Contact Information to Applicants:

Naomi James

naomi.james@ku.edu

785-864-3145

Required Qualifications:

Bachelor's degree in journalism, communications, marketing, business administration, or a related field OR associates degree and 7 years of relevant professional experience OR high school diploma plus 9 years of relevant professional experience.

Minimum of five years related professional experience.

Employee Class:

U-Unclassified Professional Staff

Advertised Salary Range:

70,000

FTE:

1.0

Preferred Qualifications:

Marketing experience in a higher education or non-credit/professional education environment.

Experience developing accessible digital content and familiarity with WCAG standards, as evidenced by application materials.

Knowledge of customer segmentation and audience targeting strategies, as evidenced in application materials.

Familiarity with content management systems (e.g., Omni CMS) and email marketing platforms (e.g., Mailchimp, Constant Contact), as evidenced in application materials.

Demonstrated ability to work independently and manage multiple priorities, as evidenced in application materials.

Position Overview:

The Communications Manager supports the planning and execution of marketing initiatives for Jayhawk Extended Learning and the Kansas Fire & Rescue Training Institute within Jayhawk Global. This role is instrumental in managing project timelines, coordinating cross-functional efforts, and ensuring that all marketing activities align with established goals and brand standards.

As a key contributor to the revenue generation of self-sustaining programs, the Communications Manager plays a vital role in achieving target enrollments and revenue objectives. Effective marketing is essential to the success of these units, and this position ensures that promotional efforts are timely, cohesive, and impactful.

The Communications Manager will work collaboratively with the Senior Publication Manager, Digital Media Coordinator, program staff, and KU Marketing to ensure consistent branding and the successful implementation of marketing strategies.

Reg/Temp:

Regular

Application Review Begins:

17-Nov-2025

Anticipated Start Date:

04-Jan-2026

Additional Candidate Instruction:

In addition to the online application, the following documents are required to be considered for this position:

Cover letter describing how you meet the required and preferred qualifications.

Resume

List of three (3) professional references

Only complete applications will be considered.

Application review begins 11/17/2025. and will continue until a qualified pool of applicants are identified.

Job Family:

Public Affairs-KUL

Work Location Assignment:

Hybrid

Position Requirements:

This position requires regular onsite presence in Lawrence, KS

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