Director, Product Marketing (HealthTech)

AssistRx • Maitland, FL • 8h ago

About AssistRx

AssistRx is a leading healthcare technology company specializing in patient-support solutions that connect patients, providers, and life-science companies for faster, more coordinated access to therapy. Our platform combines advanced technology with personalized support to simplify complex specialty-medication journeys-impacting the lives of millions of patients every year.

Position Summary

The Director of Product Marketing will define, lead, and execute the go-to-market (GTM) strategy for AssistRx's portfolio of technology and patient-support solutions. This leader will bridge product management, marketing, and commercial teams-ensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx's value and drives adoption.

This is a strategic, hands-on role ideal for a data-driven storyteller who thrives in a high-growth healthcare-tech environment and knows how to translate complex capabilities into compelling market narratives.

Key Responsibilities

Develop and Own GTM Strategy: Lead product positioning, messaging, pricing, and launch planning for AssistRx's patient-support and specialty-pharma solutions.

Market Intelligence: Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities.

Sales Enablement: Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging.

Content and Campaign Development: Partner with marketing communications to deliver high-impact materials-white papers, case studies, landing pages, videos, and thought-leadership campaigns.

Cross-Functional Collaboration: Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities.

Performance Tracking: Measure campaign performance and product-marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.

Requirements

Required:

Bachelor's degree in Marketing, Business, Communications, or related field.

8+ years of B2B product-marketing experience, preferably in healthcare, life sciences, or SaaS.

Proven success developing and executing GTM strategies for complex software or service products.

Exceptional storytelling, writing, and presentation skills; able to translate technical concepts into client value.

Strong analytical mindset with experience leveraging data and market insights to drive strategy.

Demonstrated collaboration across cross-functional and executive teams.

Preferred:

Experience in healthcare technology, specialty-pharma services, or patient-access programs.

MBA or advanced degree.

Familiarity with CRM and marketing-automation tools (Salesforce, HubSpot, etc.).

Experience leading or mentoring product-marketing teams.

Benefits

Supportive, progressive, fast-paced environment

Competitive pay structure

Matching 401(k) with immediate vesting

Medical, dental, vision, life, & short-term disability insurance

Opportunity to impact patient outcomes through data-driven healthcare technology.

Collaborative and mission-driven culture that values innovation and continuous learning.

Access to cutting-edge cloud technologies and modern data engineering tools.

Competitive compensation, comprehensive benefits, and career growth opportunities

AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.

All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.

AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire

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