Events Marketing Manager

Microsoft Corporation • Mountain View, CA • 3h ago

Are you energized by the prospect of working in a fast paced, high impact environment creating innovate global events that generate interest, excitement, and demand for Microsoft solutions? Join our dynamic Global Architecture, Content, and Creative Team working on Scale Events. The Scale Events Team designs and delivers events, digital or in-person, to engage target audiences (business leaders, technical audiences including developers and end users) with prioritized content across all Solution Plays. This team works with Product and Audience Marketing to accelerate product adoption, re-engage existing customers, and support regional priorities through scalable execution. We are looking for an Events Marketing Manager to lead the creation and development of innovative event programs that scale globally. The Events Marketing Manager will lead the program strategy, event design including attendee and content experience, drive end to end creation to deployment plan and timeline, optimize program during fiscal year based on feedback. They will partner closely with corporate and field teams to build and execute these events and lead measurement and insights for the program.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Event Strategy and Design: Applies business acumen and a customer-focused approach to design event programs directly support marketing campaigns and broader business objectives, ensuring each event delivers clear value and measurable outcomes.

Program Management: Oversee the end-to-end planning and execution of events, managing timelines, budgets, resources, and risk to deliver seamless experiences. Coordinates with stakeholders on program design including blueprints, content development, marketing bill of materials, operational build with localization and field landing. Includes managing event program budget and overall timelines.

Stakeholder Collaboration: Partner closely with marketing, sales, product, and executive teams to understand priorities, gather input, and ensure events are aligned with strategic goals. Develop trusted relationships with Corporate product marketing and learning partners. Liaise with the field to capture insights and feedback, ensuring events support local needs and opportunities.

Innovation and Optimization: Define key performance indicators (KPIs) for each event and track results. Use data-driven insights to drive Frontier events, refine future event strategies and ensure compelling content, formats and innovative experiences that drive participation.

Other: Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)

Qualifications

Required/Minimum Qualifications

3+ years business to business, business to consumer, digital, or experiential/event marketing experience

OR equivalent experience.

3+ years marketing experience in a large multinational organization or creative/media agency.

Experience with event platforms for registration, demand gen and digital event delivery.

Experience setting Key Performance Indicators (KPIs) and ability to generate, analyze and interpret data.

Additional or Preferred Qualifications

Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 6+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry

OR equivalent experience.

5+ years marketing experience in a large multinational organization or creative/media agency.

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