Vice President, Growth Marketing - Remote

Experian • United States, United States • 3d ago

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

This Vice President of Growth Marketing will own growth activities for Experian's Marketing Services business. At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.

You will be responsible for developing marketing strategies for these products and services that are crisp, differentiated, and compelling. You will partner with and influence leaders across sales, product, strategy, event and creative services to deliver against an integrated growth strategy.

You will report to the Chief Marketing Officer, Experian Financial and Marketing Services.

What You'll Be Doing

Develop and execute a comprehensive marketing strategy that positions Experian as a market leader in the advertising technology and marketing space

Orchestrate integrated marketing campaigns across digital, content and partnerships that produce high-quality leads

Manage a cross-channel budget that maximizes ROI

Establish best practices that promote standardization and minimize time to market

Mentor and manage a team of around 10, fostering a culture of innovation, accountability and collaboration

Develop critical metrics and marketing reports for the executive team based on marketing OKRs, measure the performance of all activities, assess them against goals (ROI, Key Performance Indicators) and adjust strategy and activities to achieve them

15+ years in marketing, product marketing, strategy or related field

10+ years in senior marketing leadership roles

Commanding understanding of data-driven marketing, agencies and the advertising technology landscape

Proven experience leading and scaling marketing teams and activities

Direct experience in performance and channel marketing, strategic business development or other cross-functional marketing

Deep understanding of go-to-market strategies, segmentation, customer journey mapping, and messaging frameworks

Demonstrable experience in end-to-end product and value proposition development, content creation, and go to market execution

Exceptional stakeholder management skills, with the ability to influence at all levels and build trusted cross-functional relationships

Excellent written and visual communication skills with the ability to create material that is polished, clear, concise and streamlined

Data-driven mindset with a strong grasp of market analysis and customer research

A strategic thinker who can creatively solve problems and understand competitive @context to drive results while investing for a better future

Benefits/Perks:

Comprehensive executive level total rewards package

Ability to work remotely in the US, hybrid, or in-office. #LI-Remote

Flexible time off including unlimited vacation, volunteer time off, and 12 paid holidays

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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