Reference #: VICEP009070
Description
Presidio, Where Teamwork and Innovation Shape the Future
AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights.
The Role - Vice President, Marketing Analytics & Operations
We are seeking an exceptional Vice President of Marketing Analytics and Operations to serve as the CMO's strategic partner in transforming our marketing organization through data-driven insights and operational excellence. This newly created role will build and lead a world-class marketing analytics and insights team while establishing the foundational infrastructure, processes, and measurement capabilities that will drive our marketing organization's strategic growth.
As a key member of the marketing leadership team, you will architect our marketing analytics function from the ground up, implementing comprehensive measurement frameworks that demonstrate clear ROI to executive stakeholders and technology partners. This role requires a visionary leader who can balance strategic thinking with hands-on execution in a dynamic, high-growth environment.
This position will be based in regions that are in the Eastern Time Zone in the United States with a preference for candiddates that reside in the Boston, MA area.
Responsibilities:
Strategic Responsibilities:
Build & Lead the Analytics Organization
Design and build a best-in-class marketing analytics and insights team, including hiring, developing, and managing top-tier talent
Establish the strategic vision and roadmap for marketing analytics capabilities and infrastructure
Create a data-driven culture within the marketing organization through training, process development, and change management
Executive Partnership & Strategic Planning:
Serve as the CMO's strategic right-hand, providing data-driven insights that inform key business decisions and marketing strategy
Partner with C-suite and other senior executives to translate business objectives into measurable marketing outcomes
Lead monthly business reviews with executive leadership, presenting comprehensive performance analysis and strategic recommendations
Revenue Operations & Growth Optimization:
Partner closely with Sales Operations to optimize the entire customer acquisition funnel, from lead generation through revenue realization
Develop and implement attribution models that accurately measure marketing's contribution to pipeline and revenue
Design and execute A/B testing frameworks to continuously optimize marketing performance across all channels
Marketing Technology & Infrastructure Leadership:
Own and optimize the complete marketing technology stack, ensuring seamless integration and maximum ROI
Evaluate, implement, and manage marketing technologies that support data collection, analysis, and activation
Establish data governance frameworks and ensure compliance with privacy regulations
Operational Excellence
Performance Measurement & Reporting:
Build comprehensive marketing dashboards and reporting infrastructure from the ground up
Develop standardized KPIs and measurement frameworks across all marketing channels and campaigns
Create automated reporting systems that provide real-time visibility into marketing performance
Financial Management & Partner Relations:
Own the marketing budget planning and reconciliation process, working closely with Finance to ensure accuracy and optimization
Manage partner operations, including MDF (Market Development Fund) allocation, tracking, and ROI reporting
Develop comprehensive ROI models that clearly demonstrate marketing's impact to technology partners and internal stakeholders
Process Design & Implementation:
Assess current marketing operations and implement scalable processes and systems
Design and implement lead management, campaign operations, and performance tracking workflows
Establish data quality standards and ensure accuracy across all marketing systems
Cross-Functional Collaboration:
Build strong partnerships with Sales, Finance, Product, and Customer Success teams to ensure alignment on goals and metrics
Lead monthly reconciliation meetings with Finance to ensure budget accuracy and forecasting precision
Collaborate with legal and compliance teams to ensure all analytics practices meet regulatory requirements
Key Success Metrics:
Establishment of comprehensive marketing attribution and ROI measurement
Implementation of real-time marketing performance dashboards
Successful partner ROI reporting and MDF optimization
Team building and development of high-performing analytics organization
Cross-functional stakeholder satisfaction and strategic influence
Required Skills and Professional Experience
Bachelor's degree or equivalent experience and/or military experience; MBA or advanced degree in Analytics, Statistics, or related field preferred
15+ years of progressive experience in marketing operations, analytics, or related fields with at least 7 years in leadership roles
Proven track record of building and scaling analytics teams in high-growth technology companies
Demonstrated success in implementing marketing technology stacks and measurement frameworks
Experience managing multi-million dollar marketing budgets and partner relationships
Strong background in statistical analysis, data modeling, and business intelligence
Advanced proficiency in marketing analytics platforms (Adobe Analytics, Google Analytics, Tableau, Power BI or something similar)
Deep understanding of CRM systems, marketing automation platforms, and data warehousing solutions (Marketo, Pardot)
Experience with attribution modeling, predictive analytics, and advanced statistical methods
Knowledge of data privacy regulations and compliance requirements
Exceptional leadership abilities with experience building teams from 0-10+ people
Strategic thinking with the ability to translate complex data into actionable business insights
Outstanding communication skills with experience presenting to C-level executives
Proven ability to influence cross-functional stakeholders and drive organizational change
Strong project management skills with experience leading complex, multi-stakeholder initiatives
Preferred Skills and Professional Experience:
Relevant certifications in marketing analytics, project management, or technology platforms
What We Offer:
This is a rare opportunity to build something from the ground up in a high-growth company, with significant autonomy to shape the marketing organization's future. You'll have direct access to executive leadership, substantial budget authority, and the support needed to build a world-class team and infrastructure.
Your future at Presidio
JoiningPresidiomeans stepping into aculture of trailblazers-thinkers, builders, and collaborators-who push the boundaries of what's possible. With our expertise inAI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.
Here,your impact is real.Whether you're harnessing the power ofGenerative AI, architecting resilientdigital ecosystems, or drivingdata-driven transform
