Lifecycle Marketing Manager
New York, New York
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Who We Are
At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values (https://www.justworks.com/careers#values)
If this sounds like you, you'll fit right in.
Who You Are
Equal parts creative storyteller and analytical thinker, you use data to inform decisions, segment audiences, and craft targeted campaigns that drive impact for existing customers. As a Customer Lifecycle Marketing Manager, you'll own the strategy and execution of campaigns that educate customers, deepen relationships, increase retention, and drive expansion across the Justworks customer base. This role will own planned, campaign-driven initiatives designed to connect with customers around specific business moments and opportunities. If you're a hands-on marketer who loves blending strategy, creativity, and performance insights to deliver measurable impact, this role is for you
What You Will Work On
Create and optimize multi-channel 1:1 campaigns (email, in-app, SMS) that are tied to business priorities such as new product launches, feature rollouts, benefit adoption, etc. for existing customers.
Build and refine audience segmentation strategies, using behavioral and demographic data to deliver highly personalized and relevant messaging.
Collaborate cross-functionally with Product Marketing, Content, Customer Success, and Enablement teams to align campaign calendars, messaging, and creative execution ensuring cohesive, polished, and high-impact campaigns across all channels.
Continuously test, learn, and iterate to improve conversion rates and campaign performance.
Measure, report, and communicate campaign effectiveness and ROI, leveraging insights to refine lifecycle strategies.
How You Will Do Your Work
Success in this role will require a blend of strategic thinking and hands-on execution. You'll rely on your:
Channel Strategy Expertise - Using data-driven insights, automation, and segmentation to create scalable, high-impact lifecycle communications.
Customer Focus - Designing campaigns centered on customer needs, timing, and motivations.
Analytical Thinking - Measuring and interpreting performance to optimize future campaigns.
Adaptability - Navigating change with agility and testing new approaches to maximize effectiveness.
Clear Communication - Translating complex marketing strategies into clear, actionable plans across teams.
Cross-Functional Collaboration - Building strong relationships with internal partners to ensure consistency and alignment across all touchpoints.
All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and have a strong desire to know and help others.
Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler.
Qualifications
5 years of experience in marketing, with 3+ years focused on email and lifecycle campaign management.
Hands-on experience Experience with CRM and marketing automation tools/systems
Proven success in developing and executing multi-channel marketing campaigns.
Excellent writing, editing, and content development skills with a focus on engagement and conversion.
Strong project management skills with the ability to juggle multiple campaigns while meeting deadlines.
Creative, collaborative, and passionate about delivering an exceptional customer experience through email and lifecycle marketing.
The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.
LI-DW1 #LI-Hybrid
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks (https://www.justworks.com/careers#total-reward-philosophy) .
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Our DEIB Report (https://www.justworks.com/press/company-news/justworks-impact-report-2024)
