Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Supports the Director, Digital Franchise Management and Marketing in strategic planning and execution of digital marketing tactics across all technology platforms (including web, social, e-mail, mobile). Working both independently and with cross-functional teams, the ideal candidate is an innovative strategist with an entrepreneurial spirit who can take the lead on some projects while being completely hands on in the delivery of other projects. You're analytical, creative, social media savvy, and up to date on emerging trends and tactics. You are never satisfied with the status quo and are always looking to raise the bar.
Your Role Accountabilities...
Guides the creation and delivery of digital marketing assets for our business partners.
Drives CRM strategy including planning email marketing calendar, creative strategy and delivery in partnership with both internal and external partners.
Coordinates with strategy, creative, and production teams to drive social media channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.
Partners with external developers and internal brand and technology teams to design, develop, launch, and maintain websites (may require some hands-on CMS content updates).
Tracks and monitors effectiveness of campaigns, including KPIs and financial impact on revenue (where applicable) and provides reporting
Follows and analyzes market trends and gather customer insights and feedback to inform product marketing strategy and initiatives.
Collaborates with domestic and international marketing and sales teams to optimize digital/social programs that drive brand, licensee and product awareness.
Other projects and duties may be assigned dependent on business development and needs.
Qualifications & Experience...
Work Experience
Minimum 5+ years of digital marketing experience required, preferably in the entertainment industry.
Education, Professional Training, Technical Training or Certification
Bachelor's degree in related field preferred.
Knowledge/Skills
Extensive knowledge and experience of social media platforms including Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok
Managed social media campaigns and booking online advertising, ideally with knowledge of Facebook Business Manager and Google Ads
Familiar with website development and technology, including CMS, HTML, CSS, and JavaScript
Familiar with email strategy, development, and deployment.
Proven success developing strategy, executing, and optimizing performance of marketing campaigns across all digital platforms.
Familiar with tools for SEO, analytics, smart-linking, advertising, social posting, etc (e.g. Google Analytics, Netbase, Sprinklr).
Marketing project management for all aspect of program and project implementation.
Proficiency with Microsoft Word, Excel, PowerPoint and presentation software programs required.
Effective and proven management and interpersonal skills are critical.
Must have sound understanding of strategy development, marketing principles and brand management.
Must have a clear understanding of the dynamics and needs of licensing.
Must have effective communication and presentation skills.
Must be well organized with effective and proven planning and follow-through skills.
Preferred...
Must have the ability to communicate effectively and tactfully with persons on all levels, in person and remotely (e.g., telepresence, video conference, etc.)
Must possess a high level of intellectual curiosity that sparks communication, collaboration, and innovation. Must have a willingness to look beyond surface requirements.
Must have the ability to pay close attention to detail and understand written and oral instructions.
Must have the ability to organize, schedule and prioritize work effectively.
Must have the ability to multi-task to work well under time constraints.
Must be able to work independently and meet deadlines in a fast-paced environment
Must be willing to collaborate with management and peers to advance team and company goals.
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $82,670.00 - $153,530.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
