Overview
Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members "do better." Joining PenFed is more than being an employee; it's about being a part of the PenFed family.
PenFed is hiring a (Hybrid) PenFed Home Marketing Manager at our San Antonio, Texas or Tysons, Virginia location. The Manager, PenFed Home Marketing will assist the marketing strategy for an integrated home buying and home financing experience. By combining the financial strength of PenFed Credit Union (PFCU) with PenFed Realty, a full-service real estate company wholly owned by PFCU, we are reimaging the home buying experience to offer members unique benefits driven by our credit union model.
This role will be responsible for coordinating the execution of the strategy and go-to-market plan, as well as supporting full-funnel marketing support for our strategic offering, PenFed Home. As the team architecting this strategy, you will collaborate with a cross-functional team, including PenFed Home Loans Product, Business Development, and Loan Originations teams, PenFed Realty Marketing and Business Development, and support partners across marketing channels, campaign planning and execution, digital storefront, project management, and IT. This team is responsible for all awareness, interest, nurturing, and lead generation marketing to support PenFed Home.
The ideal candidate is a well-organized marketing generalist with experience in marketing strategy and marketing channel support in paid and owned media and someone who thrives in environments where innovation, collaboration, and execution intersect.
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.
Leads the overall product marketing strategy for PenFed Home, including B2C, B2B, and B2B2C go-to-market strategies and communication touchpoints for any new product offerings or promotions
Drives ongoing marketing support and optimization across channels including digital media (paid search, organic search, social media, email, digital out of home) and traditional direct mail, partnerships, sponsorships, events/experiences, and promotions to deliver on business goals
Manage program updates and reporting with key partners, including legal and compliance, across the organization, often working through competing priorities, to maintain a productive relationship that creates effective marketing
Support Relationship Management team with sales enablement and sales support materials and guidance, including system administrative function of marketing technologies, including marketing automation tools and contact management system administration
Collaborate with cross functional teams, including creative teams (internal and external agencies), digital experience, PenFed.org, paid digital, procurement, operations, product, business controls, compliance and legal to ensure consistency, accuracy and alignment on all efforts
Support meetings, presentations, webinars, taskforces, and marketing communications for product marketing initiatives and assigned projects by preparing materials, reporting, and coordination of logistics.
Contribute to annual campaign calendar for PenFed Home, including managing stakeholders providing deployment dates, messaging, and testing to align with business KPIs and allocated budget
Manages the marketing budget related to PenFed Home marketing activities; requests additional funding as needed to support initiatives
Coordinate and update associated budget and ensure alignment with PenFed branding, as well as full reporting on campaign effectiveness; works with a roster of agencies, including our agency, White64, on creative featuring PenFed Home
Assist in assessing campaign results to drive decision-making and marketing recommendations
Intakes data and insights from multiple groups and sources and distill into actionable offers and plans that meet member and market needs
Work with the marketing, business analytics and campaign analytics teams to craft criteria for campaigns as well as compare results to projected key performance metrics (KPIs)
Supports development of marketing plans to various internal stakeholders, including the marketing, product, analytics and management teams
Demonstrates ability to make data-driven decisions while considering the member needs and mindset
Take feedback from other teams in an objective manner and incorporate into overall strategy as necessary
Assist with other product marketing projects as needed
Travel/attend PenFed sponsored events which require support
This role is responsible for ensuring business continuity.
Qualifications
Equivalent combination of education and experience is considered.
Bachelor's degree in Business, Marketing, Communications, or related field required.
Minimum of five (5) years of experience in Marketing, Communications, or related field required or relevant experience.
Demonstrated experience in working on an integrated, go-to-market marketing campaigns that leverage digital and traditional marketing, with an emphasis on B2C channels (paid and organic search, social media, email, video, and direct mail) and B2B channels (social media, email, and print).
Experience with marketing technologies, including marketing automation; Salesforce Marketing Cloud a plus.
Experience in product marketing strategy and project management principles and practices; experience with Asana a plus.
Strong writer and ability to build presentations, with ability to support leadership meetings by conducting research and reporting on campaign findings.
Must possess a strong work ethic and be an enthusiastic team player.
Self-starter with the ability to work collaboratively, prioritize, and meet deadlines.
Experience in financial services or highly-regulated industries a plus.
Supervisory Responsibility
This position will not supervise employees.
Licenses and Certifications
There are no additional certifications required.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on-call may be required.
About Us
Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
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