Associate, Brand Sponsorship & Experiential

Humana • Lansing, MI • 1w ago

Become a part of our caring community and help us put health first

The Associate, Brand Management proposes, implements, and monitors brand/product marketing plans to achieve sales and profit objectives for allocated brands/products. The Associate, Brand Management work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

The Associate, Brand Management controls expenditure within budget for new product development and promotions. Prepares brand/product marketing plans and discontinuation plans to ensure that the product range is in tune with market opportunities. Prepares sales and profit estimates and project manages production and distribution for promotions, etc. Liaises with internal departments and external agencies to ensure full communication and success of marketing plans. Contributes to creativity of product packaging, presentation, and promotional activities. Constantly monitors performance of managed brands/products to ensure it meets organization objectives. Ensures effective administration of brands/products through marketing proposals, product briefs, brand plans, etc. Identifies new business opportunities for new products, re-launches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities. Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas. Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed. Follows established guidelines/procedures.

Use your skills to make an impact

Required Qualifications

Bachelor's degree in Marketing, Communications or relevant field

Less than 5 years of marketing strategy experience

Progressive experience in Marketing, Advertising, or Communications

Ability to work within and monitor budgets

Prepares sales and profit estimates

Project Management

Proficient in all Microsoft programs

Prepares Marketing Plans

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Monitors brand/product marketing plans to achieve sales and profit

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Prior health insurance industry experience

Prior ad agency experience a plus

Prior experience with designing and arranging website content

Additional Information

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$71,100 - $97,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 10-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

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