Brand Manager

DIVIHN INTEGRATION INC • Racine, WI • 1d ago

JOB REQUIREMENTS: 1. Brand Strategy & Communications Support the execution of communication strategies. Contribute to the development of integrated marketing plans across channels (e.g., social, digital, in-store, traditional media). Collaborate on asset creation for campaigns, including packaging, content, and activation platforms. Partner with internal teams and external agencies to ensure alignment on brand messaging and visual identity. 2. Media-to-Cart & Omnichannel Planning Leverage consumer and shopper insights to inform marketing tactics and media planning. Coordinate timelines and deliverables for omnichannel activation plans. Collaborate with media and retail partners to optimize media spend and shopper engagement. Retail analysis of fragrance programs, and tracking of market trends Building trade narratives related to fragrance programs to support sales execution. Project management of fragrance programs from a marketing perspective in colab with x-functional teams Help manage budgets related to media, promotions, and shopper marketing initiatives. ** OTHER EXPERIENCE AND QUALIFICATIONS: 1. Analytical mindset with the ability to interpret data and insights. 2. 5-7 years of experience in marketing, preferably within consumer goods or retail. 3. Proven Project Management experience with excellent organizational skills (flexible mindset, able to manage ambiguity.) 4. Excellent written and verbal comm skills while working cross-functionally and managing external agency relationships within a corporate environment. 5. Basic understanding of P and L and how that correlates to the role. ** APPLICATION INSTRUCTIONS: E-Mail a Rsum: rrajarethinam@divihn.com

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