Description
You Can Change the Life of One to Care for the Lives of Many!
At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we've dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare.
That same passion for excellence in the classroom extends to our offices. At Galen, you'll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career.
If you're looking for a career where you can make a difference, grow professionally, and be part of a caring team, we'd love for you to apply for the Content Marketing Manager position today!
Click here to learn more about Galen! (https://galencollege.edu/about)
Position Overview:
As a Content Marketing Manager at Galen College of Nursing, you will manage the development and execution of Galen's omni-channel content marketing strategy to elevate brand awareness and attract and retain new students while positioning us as a category leader in nursing education. This role requires up to date experience in new technologies and marketing trends in SEO/AEO, brand discoverability, and positioning thought leadership.
Key Responsibilities:
Build and manage Galen's content marketing and social media strategies to increase LLM discoverability and authority, and drive organic search traffic
Collaborate with internal and external design and writing teams to produce high quality, omni-channel content for inbound marketing strategies including but not limited to articles, blogs, emails, whitepapers, videos
Develop editorial calendar, delegate tasks and ensure deadlines are met to write, design, build and maintain our social media presence, managing two Social Media Specialists
Collaborate with internal and external teams to create website content, pages and optimize user experience
Regularly track, measure and report performance across all social media platforms and website
Plan, execute, and measure A/B and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience
Edit, proofread and improve content
Receive customer feedback and generate ideas to increase customer engagement
Other duties as assigned
Position Requirements:
7+ years of proven work experience as a content marketing manager
Demonstrated expertise in social media platforms
Proven experience creating and managing the development of multi-channel content marketing tactics
Proficiency in MS Office, WordPress or other Content Management Software
Understanding of web publishing requirements
Editorial mindset with an ability to predict audience preferences
Strong analytical skills
Project management proficiency with keen attention to detail
Excellent communication and writing skills
Highly organized and detail-oriented
Bachelor of Science degree in Marketing, Journalism, Communications or relevant field
Hands on experience with SEO and web traffic metrics
Highly engaged, team mindset
Physical Requirements: Must be able to sit at a desk and work at a computer for a standard 8 hour work day with standard lunch breaks.
Degree of Supervision: Minimal
Benefits
At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans, tuition discounts, along with unique benefits, including:
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial well-being
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
Consumer discounts through Abenity.
Retirement readiness, rollover assistance services, and preferred banking partnerships.
Education assistance (tuition, student loan, certification support, dependent scholarships).
Colleague recognition program.
Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Learn more about Employee Benefits. (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)
Note: Eligibility for benefits may vary by location.
Galen College of Nursing is recognized as a 2023 National League of Nursing (NLN) Center of Excellence (COE). (https://galencollege.edu/news/galen-awarded-prestigious-nln-center-of-excellence-in-nursing-education-designation)
Galen's Compassionate Care Model Values
Inclusivity: I foster an environment that provides opportunity for every individual to reach their full potential.
Character: I act with integrity and compassion in all I do.
Accountability: I own my role and accept responsibility for my actions.
Respect: I value every person as an individual with unique contributions worthy of consideration.
Excellence: I commit myself to the highest level of quality in everything I do.
Learn more about our vision and mission (https://galencollege.edu/about/vision-mission/) .
Experience the HCA Healthcare difference where colleagues are trusted, valued members of our healthcare team. Grow your career with an organization committed to delivering respectful, compassionate care, and where the unique and intrinsic worth of each individual is recognized. Submit your application for the opportunity below:
Content Marketing Manager
Galen College of Nursing
