Manager Marketing

Geisinger • Danville, PA • 3h ago

Job Summary

Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives, inclusive of strategic plan communications, employee and provider engagement and other leadership communications, and miscellaneous operational areas.

Job Duties

Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans designed to support Geisinger's strategic plan and goals.

Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals.

Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection, interviews, experience, personal relationships, employee forums, focus groups, surveys, etc. that enable leadership to make informed decisions.

Analyzes and prepares reports for use in the internal communications planning process.

Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives.

Maintains quality and brand standards.

Ensures that programs capitalize on the integrated nature of the overall Marketing and Communications department.

Engages and educates department colleagues so that all activities make the best use of colleagues' talents, tools and expertise.

In partnership with direct supervisor and other departmental, hospital/Institute and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and activities.

Tracks and reports return on investment.

Metrics might include: enhanced perception on the part of employees, higher employee engagement scores in annual surveys, increased number of intranet hits, increased interactivity with digital communications, higher attendance at forums/employee events, higher rates of enrollment in organizational programs.

Generates innovative solutions and ideas that support Geisinger's mission.

Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibility.

Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.

Works collaboratively, and communicates effectively with direct reports, colleagues and supervisors.

Fosters a spirit of teamwork and shared success.

Other duties as assigned.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Manager,, Retention and referrals will work with Physician Liaisons to support referral growth and ensure a smooth process for key service lines.

Assist physician recruitment efforts by creating materials and messaging that highlight Geisinger as an attractive place to practice.

Promote Geisinger providers as trusted experts and enhance patient communications to improve engagement and retention.

Education

Bachelor's Degree- (Required)

Experience

Minimum of 5 years-Related work experience (Required), Minimum of 1 year-Managerial/Supervisory (Preferred)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

Similar Jobs

Sales and Service Specialist

Fulton Bank • Danville, PA • 6h ago

Management & Administrative

Sales and Service Specialist Job Locations US-PA-Danville Requisition ID 2025-22688 Location Name Mahoning Township County Montour Category Retail/Branch Banking - Pennsylvania Position Type (Portal Searching) Full-Time...

6h ago

Go to Apply

Corrections Officer Trainee - SCI Frackville and SCI Mahanoy

Commonwealth of Pennsylvania • Frackville, PA • 19h ago

Management & Administrative

Reference #: 5093753 THE POSITION Are you looking for more than just a job, but rather the start of a successful career? If you have a strong dedication to public service and want to help keep the public safe, we encoura...

19h ago

Go to Apply

Entry-Level Manager Trainee

84 Lumber Company • Bloomsburg, PA • 1d ago

Management & Administrative

Reference #: 21360 Overview Are you ready to build a rewarding and lifelong career? Do you thrive in a team environment that challenges you to be your best? Join 84 Lumber, a family-owned company founded on growth, stabi...

1d ago

Go to Apply

Territory Account Manager

EquipmentShare • Muncy, PA • 3d ago

Management & Administrative

EquipmentShare is Hiring a Territory Account Manager (Pump, Power & HVAC) At EquipmentShare, we're not just filling a role - we're assembling the best team on the planet to build something that's never been built bef...

3d ago

Go to Apply

Territory Account Manager

EquipmentShare • Muncy, PA • 3d ago

Management & Administrative

3d ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • Shamokin Dam, PA • 5d ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

5d ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Lewisburg, PA • 5d ago

Management & Administrative

5d ago

Go to Apply

Member Service Representative

Service 1st Federal Credit Union • Danville, PA • 6d ago

Management & Administrative

Full Time - 40 Hours Per Week Monday through Saturday Availability Required. Role: A Member Service Representative's primary responsibility is to assist members in meeting routine financial goals while exceeding their ex...

6d ago

Go to Apply

Customer Service Associate II

Dollar Tree • Mifflinburg, PA • 6d ago

Management & Administrative

Your positive, friendly disposition and eagerness to get things done make you the right person for our Customer Service Associate II position. Join our team today and let's create an inviting shopping experience for our...

6d ago

Go to Apply

Administrative Fellow I

Geisinger • Danville, PA • 1w ago

Management & Administrative

Job Summary The administrative fellowship is a yearlong management track position. The fellowship will engage an individual in the operation of Geisinger through active involvement in the planning, executing, and analysi...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.