Marketing Manager

University of Pittsburgh • Pittsburgh, PA • 3h ago

Marketing Manager

This role plays an integral part in Division of Student Affairs department services. It leads 50% of the Division's overall marketing strategy and project management, with direct responsibility for two major areas. The role is pivotal in building strong partnerships with department clients, ensuring that marketing requests are managed effectively and that students and families are meaningfully connected to events, programs, services, and campus resources.

A successful candidate for this role requires:

a proven track record developing creative and successful marketing strategies and campaigns;

a passion for continued industry knowledge and trends is a must;

strong listening skills in all meetings and pass this information on to team members;

the ability to track success through measured outcomes is required.

Job Summary

Manages and oversees team responsible for developing and implementing data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources.

Essential Functions

A marketing manager on our team: Creates and implements marketing materials and plans; Develops, plans, coordinates, and implements programs to publicize and promote various activities, events, services, and products; establishes methods for increasing participation in programs; Conducts demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts; researches targeted markets and evaluates marketing strategies to identify potential consumers of products and/or services; Gathers data on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies; Collects information or specifications for use in data sheets, promotional publications, presentations, or brochures and prepares draft versions; Prepares reports and analyses setting forth progress, adverse trends, and appropriate recommendations or conclusions; Recommends pricing and promotion and develops market evaluations and marketing plans; Develops and administers marketing campaigns or other promotional opportunities and ensures that associated deadlines are met; Manages email marketing and social media campaigns; Identifies and establishes new funding sources; develops and implements strategies to enhance traditional or existing sources of funds; Assists in special projects such as cost feasibility studies for proposed or ongoing programs; Supervises staff, including hiring, distributing and reviewing work, performance reviews, and documenting disciplinary actions and other human resource administration. Manages work schedules and approves timecards. Provides professional development opportunities.

Physical Effort

This position is primarily sedentary with the need to occasionally travel to other locations on campus for meetings or events (both in our building and on upper campus).

Assignment Category: Full-time regular

Job Classification: Staff.Manager - Digital Marketing

Job Family: Communications & Marketing

Job Sub Family: Digital Media

Campus: Pittsburgh

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 3

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5 p.m.

Work Arrangement: Monday - Friday, 8:30 a.m. - 5 p.m.

Hiring Range: To be determined based on qualifications

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment withthe University will require successful completion of a background check

Child Protection Clearances: The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.

Required Documents: Resume, Cover Letter

Optional Documents: Writing Sample, Media Sample

PI278754128

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