Marketing Manager

Champaign Public Library • Champaign, IL • 9h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13028514

Description

Under the supervision of the Library Director, the Marketing Manager produces content across multiple platforms, including newsletters, signage, and the website. They coordinate public relations activities and ensure consistent messaging that aligns with the librarys mission and goals. With the assistance of the Director and Deputy Director, the Marketing Manager will work with all library departments to develop effective strategies for raising awareness of library initiatives and presenting information about the library to the public. This position also serves as a member of the management team.

\ Please submit your cover letter, sample designs/portfolio, and resume. Position open until filled, with reviews starting October 13.

Examples of Duties

Develop and implement marketing plans for library events and

initiatives

Produce engaging content for the librarys website, social media,

newsletters, librarys annual report, other communication channels

Manage media relations, including drafting press releases,

coordinating media coverage, and responding to inquiries

Ensure consistent branding across all materials

Design and create digital and physical signage

Promote library events and initiatives

Engage with community partners and stakeholders

Collaborate with library staff on marketing needs

Manage the marketing budget

Coordinate with vendors and suppliers to obtain marketing materials,

prints, graphics, and services

Provide the Library Friends and the Library Foundation with graphics

needs including donor collateral, email campaigns, and storefront needs for the FriendShop Bookstore

Monitor and analyze the effectiveness of marketing campaigns and

adjust strategies as needed

Work closely with library staff to support their marketing and

promotional needs

Foster relationships with community partners and stakeholders to

enhance the librarys outreach efforts

Assists with training staff and volunteers

Contribute to the library profession through local and/or national

professional associations

Participates in departmental and library-wide training and

activities, including technology and safety training

Provides excellent internal and external customer service

Other duties as assigned

Requirements

Proficiency in digital marketing tools and platforms, including

social media, email marketing, and content management systems

Strong written and verbal communication skills

Working knowledge of graphic design and proficiency with graphic

design software (e.g., Adobe Creative Suite)

Skill in copy editing and proofreading

Proficiency with workplace productivity software, including

Microsoft Office Suite

Proficient with web page design

Experience with both Windows and Mac operating systems

Ability to manage multiple projects and meet deadlines

Strong organizational and analytical skills

Strong commitment to public service

Excellent interpersonal skills for team collaboration

Outstanding oral and written communication, including public

speaking

Ability to provide guidance and ensure compliance with library

policies

Proficient computer skills

Reliable attendance and adherence to a regular schedule

Flexibility to adapt to changing situations and work schedules

Manual dexterity for operating computer and phone equipment

Ability to train staff in new technologies

Satisfactory pre-employment background check

Bachelors degree in Marketing, Communications, Public Relations, or

a related field required

Two years of experience using graphic design software (e.g., AdobeCreative Suite) is required

Two years of experience in marketing or publicity required

Experience using website design software required

Knowledge of library services and the role of public libraries in

the community preferred

Experience in event planning and promotion preferred

Familiarity with SEO and web analytics tools preferred

Some knowledge of Spanish and/or French is helpful

Any equivalent combination of experience and training which provides

the required knowledge, skills, and abilities

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