Atlantic Health is seeking a Techno Funcional Web & Digital Marketing Manager to lead our digital analytics efforts focused on web performance, consumer behavior, and campaign optimization. This role is pivotal in driving data-informed decisions across marketing, product, and consumer experience teams. The ideal candidate will bring deep expertise in web and consumer experience analytics and possess the technical fluency to collaborate effectively with vendors and internal partners.
Web & Consumer Experience Analytics
-Lead web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance.
-Monitor site performance, user engagement, and conversion metrics to inform optimization efforts.
-Translate complex data into actionable insights for marketing and product teams.
-Ensure tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM).
Team Leadership & Enablement
-Manage and mentor one direct report (digital analyst).
-Provide dotted-line leadership to cross-functional internal teams and vendor resources.
-Foster a culture of rigor, innovation, and continuous improvement.
-Build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement.
Technical Collaboration & Vendor Oversight
-Collaborate with IT, data engineering, and external vendors to ensure analytics solutions meet business needs.
-Challenge, shape, and validate vendor-recommended & delivered solutions
-Maintain a library of reusable dashboards, queries, and reporting templates.
Innovation & Optimization
-Evaluate and implement emerging tools and methodologies (e.g., AI/ML, dbt).
-Champion automation of manual reporting tasks to enable self-serve analytics.
-Drive continuous improvement in reporting latency, accuracy, and usability.
Required Skills & Experience:
-6+ years of experience in digital marketing analytics, with at least 2 years in a leadership role.
-Expertise in GA4, Power BI, SQL, Looker / Looker Studio, Google Search Console, and web analytics platforms.
-Strong understanding of consumer journey analysis and campaign performance measurement.
-Experience integrating & consolidating data from multiple sources (CRM, EHR, media platforms, etc.).
-Excellent communication, project management, and stakeholder management skills.
Preferred Qualifications:
-Experience with Salesforce Data Cloud, BigQuery, and dbt.
-Familiarity with tagging frameworks (GTM, Adobe Launch) and digital privacy regulation to ensure HIPAA compliance in digital tracking
-Background in healthcare or other regulated industries.
What Success Looks Like:
-Web and consumer analytics drive actionable insights and digital optimization.
-Business users can self-serve insights through intuitive dashboard and have alignment regarding other analytics projects, priorities, & requests
-Digital reporting & relevant adjacent systems are integrated, automated, and aligned across the organization.
-Strategic decisions are consistently informed by trusted, high-quality data.
LI-AW1
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
Morristown Medical Center, Morristown, NJ
Overlook Medical Center, Summit, NJ
Newton Medical Center, Newton, NJ
Chilton Medical Center, Pompton Plains, NJ
Hackettstown Medical Center, Hackettstown, NJ
Goryeb Children's Hospital, Morristown, NJ
CentraState Healthcare System, Freehold, NJ
Atlantic Home Care and Hospice
Atlantic Mobile Health
Atlantic Rehabilitation
We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.
We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades:
100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
Best Places to Work in Healthcare - Modern Healthcare
150 Top Places to work in Healthcare - Becker's Healthcare
100 Accountable Care Organizations to Know - Becker's Hospital Review
Best Employers for Workers over 50 - AARP
Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
One of the 100 Best Workplaces for "Millennials" Great Place to Work® and FORTUNE® magazine
One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
Official Health Care Partner of the New York Jets
NJ Sustainable Business
Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:
Team Member Benefits
Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
Life & AD&D Insurance.
Short-Term and Long-Term Disability (with options to supplement)
403(b) Retirement Plan: Employer match, additional non-elective contribution
PTO & Paid Sick Leave
Tuition Assistance, Advancement & Academic Advising
Parental, Adoption, Surrogacy Leave
Backup and On-Site Childcare
Well-Being Rewards
Employee Assistance Program (EAP)
Fertility Benefits, Healthy Pregnancy Program
Flexible Spending & Commuter Accounts
Pet, Home & Auto, Identity Theft and Legal Insurance
__
Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.
