Marketing Manager

ASM Global • Burbank, CA • 1d ago

Department: MarketingReports To: Executive Director, Business Development & CommunicationsStatus: Full-Time, Salaried ExemptLocation: Los Angeles Equestrian Center - On-site, Burbank, CA

About the Los Angeles Equestrian Center

The Los Angeles Equestrian Center (LAEC) is a premier equestrian and event venue nestled in Griffith Park and the Burbank/Glendale Rancho community. Managed by Legends Global, LAEC hosts world-class equestrian competitions, community events, weddings, concerts, immersive experiences, and more. Our mission is to celebrate the equestrian lifestyle while creating extraordinary events that connect people, community, and culture.

Position Overview

The Marketing Manager manages all aspects of marketing, communications, and brand management for LAEC. This creative, organized, and highly skilled individual will manage digital marketing, content creation, press releases, sponsorship marketing and deliverables, and event promotions. They will ensure cohesive messaging and brand consistency across all platforms, while supporting the growth of private events, equestrian shows, sponsorships, and community engagement.

This position reports directly to the Executive Director, Business Development & Communications and collaborates with internal teams, external partners, and the Legends Global network.

Key Responsibilities

Marketing & Campaign Management

Manage and execute marketing strategies and campaigns aligned with LAEC's annual goals.

Create marketing assets including banners, brochures, flyers, presentations, decks, signage, and social content.

Manage and grow LAEC's digital presence-website, social media, email marketing, advertising, and listings.

Coordinate marketing calendars, promotional schedules, and media placements.

Track and analyze marketing results; prepare post-event and campaign performance reports, including monthly reports and graphs.

Brand & Visual Identity

Serve as brand steward, ensuring consistent visual and written identity across all materials.

Manage and enforce brand policies (e.g., Barn Branding, sponsor co-branding, and site signage).

Oversee design and production of collateral, from on-site signage to event graphics.

Communications & Public Relations

Manage all communications activities and strategies in coordination with the Executive Director, Business Development & Communications.

Write, edit, and distribute press releases, newsletters, and announcements.

Oversee internal and external communications, including crisis and operational messages.

Build relationships with local media outlets, tourism partners, and industry publications.

Support award submissions and recognition opportunities for LAEC.

Sponsorship & Partnership Marketing

Collaborate with the Business Development team on sponsorship proposals and deliverables.

Assist with sponsorship programs, coordinating brand integration and on-site activation.

Manage sponsor timelines, deliverables, and asset fulfillment.

Update sponsor content on the website and digital channels.

Prepare recap materials and sponsor reports as needed.

Work with LA Parks Foundation Team and Executive Director for donations and capital fundraising campaigns.

Website & Digital Management

Serve as webmaster-manage website content, events calendar, and visual presentation.

Oversee web domain management and basic security.

Manage CRM and email distribution lists for multiple audience groups.

Execute 3-5 email campaigns per week including event promotions, newsletters, and operations updates.

Event Marketing & Coordination

Partner with Sales and Operations teams to promote events, generate attendance, and enhance guest experience.

Assist in pre-production marketing planning and on-site coordination for special events.

Collaborate with partners such as Visit Burbank and the LA Parks Foundation to promote LAEC events.

Team Management

Supervise marketing interns or assistants if applicable providing mentorship and project guidance.

Coordinate with photographers, videographers, and contractors to deliver creative content.

Manage marketing vendors and freelancers when needed.

Tools You'll Use

Design: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Digital: Squarespace, MailChimp, Sprinklr/Sprout Social, Google Analytics

Project Management: Microsoft 365 (Outlook, Teams, SharePoint, Excel, Word)

CRM / Marketing Systems: Database and contact management platforms (training provided)

Qualifications

Bachelor's degree in Marketing, Communications, or related field preferred; equivalent experience accepted.

3-5 years of experience in marketing, communications, or brand management.

Strong graphic design skills and digital fluency.

Exceptional writing, editing, and storytelling ability.

Experience managing websites, social media, press releases, advertising and email campaigns.

Demonstrated ability to manage multiple projects, deadlines, and stakeholders.

Collaborative and proactive mindset with attention to detail.

Experience in event or venue marketing preferred; arts/theater/event production background, equestrian or hospitality experience are a plus.

Base Salary: $75,000 - $80,000 per year, depending on experience.

Benefits package includes: medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

Additional Information

Position requires occasional evenings or weekends for on-site event support.

Must be comfortable in a dynamic, multi-use venue environment.

Legends Global and LAEC are Equal Opportunity Employers that value diversity, inclusion, and teamwork.

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