POSITION SUMMARY:
This position is for a Field Marketing Manager to join the U.S. Field Marketing team to drive strategy, development, and execution of innovative campaigns to generate leads, pipeline and ultimately revenue growth in HUB's Heartland Region. As a member of the Central Region marketing team, the Field Marketing Manager will focus on developing and maintaining the relationship with regional sales leaders and represents the "whole of marketing" for assigned regions, supporting the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation. This position will report to the Senior Field Marketing Manager of the Central Region.
ABOUT HUB INTERNATIONAL:
Hub International is a leading full-service global insurance broker and financial services firm providing risk management, insurance, employee benefits, retirement and wealth management products and services. With more than 18,000 employees in offices located throughout North America, Hub's vast network of specialists brings clarity to a changing world with tailored solutions and unrelenting advocacy, so clients are ready for tomorrow.
WHAT WE OFFER YOU:
At HUB we believe in investing in the future of our employees. Our entrepreneurial culture fosters an environment of open feedback and improvement that empowers our people to make the best decisions for our customers and organization. We offer:
Great work/life balance, because that's important for all of us!
Focus on creating a meaningful environment through employee engagement events
The ability to be a part of a motivated, winning team with the opportunity to learn from colleagues who are amongst the top talent in the industry!
Growth potential - HUB is constantly growing and so can your career!
A rewarding career that helps local businesses in the community
Strong community support and involvement through HUB Gives
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and execute field marketing plan with an effective mix of marketing programs in support of business priorities for assigned region (Heartland) across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
Act as a strategic business partner to sales leadership and point-of-contact for all things marketing, in partnership with the Central Region Sr. Field Marketing Manager. Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
Deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals. Drive marketing's contribution to revenue by aligning marketing initiatives with sales objectives.
Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute the marketing strategy. Plan while prioritizing the customer and region's needs.
Collaborate effectively with marketing centers of excellence (COEs):
Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers
Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation
Working with the brand, content, and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to HUB Heartland
Mentor junior marketing team members and develop their ability to contribute to field marketing strategies.
Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.
The essential duties contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, equalize peak work periods or otherwise to balance the workload.
DESIRED SKILLS:
Bachelor's degree in marketing, communications, or related area.
Minimum of 6+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset.
A demonstrable understanding of marketing best practices and a proven track record of driving results.
Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
Highly organized with the ability to juggle competing demands, priorities, and resources.
Thorough proofreading and copywriting skills.
Strong attention to detail and keen focus on quality.
Strong team leader with the ability to build high performing teams and work and influence cross functionally.
Department Marketing
Required Experience: 5-7 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor's degree (4-year degree)
HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations.
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