Marketing Technology Product Manager

Rock Family of Companies • Detroit, MI • 4h ago

As the Marketing Technology (MarTech) Product Manager, you will be responsible for driving the strategy, governance, and optimization of the MarTech ecosystem, ensuring it supports scalable execution, cross-functional alignment, and measurable business impact. You will provide roadmap development, platform management, and process improvement, with the ability to translate complex needs into clear, actionable solutions.

About the role

Own and evolve the MarTech platform strategy, user experience, and technical backlog

Lead structured intake, prioritization, and execution of bugs, features, and enhancements

Partner with business and technical teams to align on solutions, drive measurable outcomes, and scale adoption

Translate ambiguous cross-functional needs into structured initiatives that improve marketing performance

Deliver product roadmaps aligned with business priorities, platform capabilities, and adoption goals

Connect strategy across brand, creative, tech, and data-ensuring scalable and durable solutions

Define and enforce platform governance including system standards, permissions, and compliance protocols

Manage vendor relationships (contracts, license optimization, roadmap visibility)

Partner with compliance, procurement, and data teams to ensure secure, policy-aligned usage

Identify opportunities to streamline workflows and eliminate redundancies across platforms

Establish and maintain documentation that supports training, adoption, and cross-team knowledge sharing

Partner with enablement to design self-serve resources and increase user confidence

About you

Minimum Qualifications

5 years of experience in marketing operations, program or project management, process design, or product management

Bachelor's degree in marketing, information technology or related field

Experience managing Software as a Service (SaaS) platforms including vendor oversight and platform optimization

Demonstrated track record of leading cross-functional technology and process initiatives that deliver sustained business value

Strong ability to synthesize requirements, structure roadmaps, and communicate with both technical and non-technical stakeholders

Familiarity with governance, compliance, and security protocols within a marketing technology environment

Preferred Qualifications

Hands-on experience managing work management systems and /or creative content systems

Strong change management instincts and experience navigating stakeholder alignment in a cross-functional environment

Experience designing self-serve enablement resources, training documentation, and platform governance models

Systems-thinking mindset with an ability to bridge brand, data, creative, and tech functions

What you'll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@myrocketcareer.com .

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