Channel Marketing Manager

Logitech • Richmond, VA • 1d ago

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

Logitech is looking for a Global Channel Marketing Manager to drive the strategy, development, and execution of to-channel, through-channel marketing, and channel-based programs to expand our partnerships and drive revenue for the B2B portfolio through channel activations.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech.

In this role you will:

Channel Strategy: Lead the strategy, development, and execution for channel efforts across assigned B2B product categories and segments, inclusive of programs that help build our competitive differentiation and better together story.

Campaign Execution: Drive cross-department collaboration-with comms, digital marketing, demand gen, content, regional channel, alliance, and other channel and/or marketing teams-to build joint marketing initiatives such as go-to-market demand gen campaigns that increase through channel partner lead-generation activities, while ensuring alignment on mutually agreed goals. Channel partners include national service providers, value added resellers, distribution, and Amazon for Business.

New Product Introductions: Build localized NPI channel toolkits to equip regional teams with the necessary tools and resources for successful activation to boost product revenue goals.

Communications: Support global one-off and regional communications by providing guidance on processes and best practices in collaboration with marketing operations.

Partner Portal: Team contributor to maintaining the asset library and driving portal enhancements to ensure an optimal partner experience.

Sales Enablement: Support training initiatives and drive the use of these resources to enable our partners' sales teams to effectively learn, tell, and sell our solutions.

Event Coordination: Coordinate and support partner participation in industry events, trade shows, and conferences, ensuring a strong presence and engagement.

Partner Relationship Building: Cultivate and maintain strong relationships with our channel partner community while supporting the strategic direction from in-region channel marketing managers.

Metrics and Analysis: Monitor and measure the effectiveness of partner marketing activities, providing regular reports and analysis to optimize and improve results.

Key Qualifications & Preferred Qualifications:

For consideration, you must bring the following minimum skills and experiences to our team:

Minimum 5+ years channel marketing experience.

Channel, NPI, and campaign experience required.

Proven track record implementing integrated digital marketing campaigns, providing guidance, and consolidating results for learnings and future optimizations within a global organization.

Bachelor's Degree, preferably in a business, marketing, or communications field.

Strong interpersonal and communication skills, proficient at establishing and nurturing effective relationships internally and externally.

Proficient in B2B marketing technology tools such as Knak, SFDC, PRM systems, etc.

Ability to independently structure and manage workflow and priorities.

LI-YS1

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

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