Sr Marketing Manager

CVS Health • South Carolina, South Carolina • 23h ago

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Marketing Manager will lead the development and execution of marketing strategies for the Dental, Vision, and Voluntary (DVV) benefits portfolio.

This role will support both strategic planning and hands-on project execution to drive awareness, engagement, and growth

across multiple market segments, including small group, middle market, and national accounts.

The ideal candidate will be a collaborative marketer with a strong understanding of the healthcare benefits landscape and experience

managing cross-functional initiatives. This role requires a balance of strategic thinking and tactical execution, with a focus on content

development, project management, and stakeholder alignment.

Key Responsibilities

Strategic Planning & Leadership

Contribute to annual marketing planning and roadmap development for DVV.

Support the creation and refinement of go-to-market strategies and value propositions.

Participate in leadership check-ins and cross-functional alignment meetings.

Leverage market research and competitive insights to inform strategy and messaging.

Marketing Execution & Content Development

Develop creative briefs and manage the end-to-end production of marketing assets (e.g., flyers, sell sheets, digital content).

Coordinate with internal teams, agencies, and vendors to ensure timely delivery and brand alignment.

Maintain and update marketing materials in response to compliance or product changes.

Support onboarding and open enrollment communications in collaboration with vendors

Project & Operations Management

Maintain asset inventories and shared repositories (e.g., Highspot).

Track project timelines, deliverables, and performance metrics.

Ensure consistent messaging across all channels and touchpoints.

Required Qualifications

7+ years of experience in marketing, preferably in healthcare, insurance, or employee benefits.

Proven ability to manage complex projects across multiple stakeholders and product lines.

Strong stakeholder -management skills with an ability to present to and gain executive sponsorship for strategic projects.

Experience with digital marketing platforms, creative production, and vendor management.

Strategic mindset with the ability to execute tactically.

Preferred Qualifications

Familiarity with DVV product lines and the Aetna ecosystem.

Experience supporting B2B marketing efforts.

Comfort working in a matrixed organization with shifting priorities.

Education

Bachelor's degree in Marketing, Communications, or related field (Master's preferred) or equivalent education and experience.

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 10/20/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Similar Jobs

Customer Service Advocate

TEKsystems • Columbia, SC • 2h ago

Management & Administrative

Description BUSINESS CASUAL DRESS IS REQUIRED - NO EXCEPTIONS! ONSITE ONLY Training Hours - Monday-Friday 8:00am-4:30pm Training will be 4-6 weeks After training - hours will be between 9:30am-6pm Provides prompt, accura...

2h ago

Go to Apply

Customer Service Advocate

TEKsystems • Columbia, SC • 2h ago

Management & Administrative

Description: BUSINESS CASUAL DRESS IS REQUIRED - NO EXCEPTIONS! ONSITE ONLY Training Hours - Monday-Friday 8:00am-4:30pm Training will be 4-6 weeks After training - hours will be between 9:30am-6pm Provides prompt, accur...

2h ago

Go to Apply

Customer Service Outfitter

Cabela's • Myrtle Beach, SC • 2h ago

Management & Administrative

POSITION SUMMARY: The Customer Relations Associate performs various Customer Service activities, to include greeting and acknowledging all customers in a prompt and friendly manner, handling merchandise with care, provid...

2h ago

Go to Apply

WAREHOUSE MANAGER - COLUMBIA, SC

Compass Group, North America • Columbia, SC • 2h ago

Management & Administrative

Canteen Other Forms of Compensation: Yearly Bonus Incentive Growth. Opportunity. Excellence. Canteen brings break time to everyone. We combine food, service, and experience backed by industry-leading technology to help c...

2h ago

Go to Apply

Bus Dev Officer-ABL

UMB Bank • Columbia, SC • 5h ago

Management & Administrative

This position is responsible for originating loans consistent with the Company's credit policy; negotiating price and structure of new transactions within set limits; reviewing and approving all transactions before being...

5h ago

Go to Apply

Customer Service Associate I

Dollar Tree • Florence, SC • 5h ago

Management & Administrative

We're seeking a Customer Service Associate to join our team and deliver a great shopping experience for every customer. Duties include, but are not limited to, the following: Assist customers with questions and recommend...

5h ago

Go to Apply

Customer Service Associate I

Dollar Tree • Greenville, SC • 5h ago

Management & Administrative

5h ago

Go to Apply

Account Manager

Trane Technologies • Columbia, SC • 7h ago

Management & Administrative

At Trane Technologies ( https://www.tranetechnologies.com/ ) and through our businesses including Trane® ( https://www.trane.com/ ) and Thermo King® ( https://www.thermoking.com/ ) , we create innovative climate solution...

7h ago

Go to Apply

Account Manager

ABM Industries • Columbia, SC • 7h ago

Management & Administrative

Overview The Janitorial Project Manager is responsible for the day-to-day operation and administrative activities at multiple buildings on the customer campus. Oversees inspections, training and development, and the inve...

7h ago

Go to Apply

Retirement Plan Account Manager

Lincoln Financial • Columbia, SC • 7h ago

Management & Administrative

Alternate Locations: Work from Home; Fort Wayne, IN (Indiana) Work Arrangement: Remote : Work at home employee residing outside of a commutable distance to an office location. Relocation assistance: is not available for...

7h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.