Email Marketing Specialist

Robert Half • Charlotte, NC • 1d ago

Description

We are looking for a detail-oriented and data-driven Email Marketing Specialist to join our team. The ideal candidate has experience building, executing, and optimizing email campaigns that drive engagement, conversions, and customer retention. This role requires a strong understanding of email marketing platforms, customer segmentation, A/B testing, and analytics. You will work closely with cross-functional teams to deliver high-quality, on-brand communications that support business objectives.

Key Responsibilities:

Build, schedule, and deploy email campaigns, newsletters, and automated workflows using an ESP (e.g., HubSpot, Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact).

Segment audiences and develop targeted campaigns to improve open rates, CTRs, and conversions.

Conduct A/B testing on subject lines, creative, and CTAs to optimize performance.

Ensure all emails are optimized for deliverability, mobile responsiveness, and accessibility (WCAG/ADA compliance).

Collaborate with content, design, and marketing teams to create compelling copy, visuals, and calls-to-action.

Monitor and analyze email campaign performance; provide regular reports with actionable insights.

Maintain list hygiene and manage subscriber preferences, opt-ins, and compliance with CAN-SPAM, GDPR, and other regulations.

Assist in developing and enhancing email marketing strategy, including nurture campaigns and lifecycle communications.

Stay updated on email marketing best practices, trends, and emerging technologies.

Requirements

2-5 years of experience in email marketing, digital marketing, or marketing automation.

Proficiency with at least one major email service provider (ESP) and experience with CRM/marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Pardot).

Strong understanding of email performance metrics (open rate, CTR, conversion rate, bounce rate).

Basic knowledge of HTML/CSS for email preferred.

Excellent writing and editing skills with a sharp eye for detail.

Strong project management skills; ability to handle multiple campaigns and deadlines.

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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