Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about - locally and globally. We've only begun reimaging the future - for our people, our customers, and the world.
The primary purpose of the Senior Manager Solutions Marketing is to lead a cross-functional marketing team which develops a marketing strategy and then executes against that strategy to drive demand in alignment with regional vertical sales team's priorities and within the global marketing ecosystem. This role is responsible for leading Go-To-Market strategy and implementation for all key lines of business for the Retail and Hospitality consumer segments and enhance the company's approach to targeting, segmentation, tactics and channels optimization to ensure goal achievement.
Responsibilities:
Leads development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics
Contributes to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
Leads event strategy along with vertical sales leadership including event identification, messaging/themes, demo selection, and promotion working alongside Event/PR/Social/Digital marketing teams.
Orchestrates across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical GTM strategy
Accountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline
Manages a small direct team to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.
Comprehensive regional GTM marketing plan - annual, quarterly
Solution pipeline, revenue - marketing influenced & driven
Successful seller adoption of enablement materials
Regional Customer Reference Pipeline
Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL., or Holtsville, NY
10% domestic travel
Qualifications:
Minimum Qualifications:
BA/BS degree in relatable field
12+ years of experience in relevant business development or marketing role, candidates with 10+ years of experience in strategic marketing/event planning will be considered
3+ years leadership experience including direct and indirect
Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL., or Holtsville, NY
10% domestic travel
Preferred Skills and Competencies:
Strategic marketing planning - segmentation, sizing, spend
Clarity of thinking & vision - keen prioritization skills
Organizational Agility: Matrix , direct and indirect management
Influence / Negotiation / Partnership skills with sales
Leading change
Drives results and execution through a virtual team
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Previous experience marketing to, working within or selling to the "big core 4" vertical markets
Budget management - planning, forecasting, etc.
Understanding of the complex business go to market model
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC\KnowYourRights\screen\reader\10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRightsSp\10\20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 136100.00 - USD 204100.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
