Sr. Segment Marketing Manager
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Date:Oct 2, 2025
Location: Irvine, CA, US
Company: Skyworks
If you are looking for a challenging and exciting career in the world of technology, then look no further. Skyworks is an innovator of high-performance analog semiconductors whose solutions are powering the wireless networking revolution. Through our broad technology expertise and one of the most extensive product portfolios in the industry, we are Connecting Everyone and Everything, All the Time.
At Skyworks, you will find a fast-paced environment with a strong focus on global collaboration, minimal layers of management, and the freedom to make meaningful contributions in a setting that encourages creative thinking. We are excited about the opportunity to work with you and glad you want to be part of a team of talented individuals who together are changing the way the world communicates.
Requisition ID: 75996
Description
In this position, you will be joining the successful Mobile Solutions Business (MSB) at Skyworks. You will be responsible for driving Automotive, IoT, Wearable, CPE & M.2 market segments within the organization.
The scope of responsibilities includes identifying new product opportunities, new and existing external product evangelization, business case generation, pricing strategy/negotiation, associated go to market strategies, and chipset partnerships. Additional activities include overall horizontal market segment strategy (Market modeling, tracking segment trends and dynamics, competitive threat analysis and R&D investment recommendations). This is a key position driving our continued growth in horizontal market segments by expanding our content footprint by leveraging the broad product portfolio of Skyworks.
You will work collaboratively with the Sales, Product Definition Team, Systems Engineering, Application Engineering and Product Line Management to develop winning product roadmaps and associated strategies. Key performance metrics include accretive revenue growth, market share expansion and content diversification.
Responsibilities
Create the overall market vision, strategy, and roadmaps with resultant business plans
Create and maintain outbound product promotion material
Evangelize your vision, strategy and roadmaps with the customer base
Build and maintain product road maps in close collaboration with the product definition team
Own and maintain the the product concept funnel
Ensure that product justifications are well researched, justified and structured to gain maximum ROI for Skyworks and market penetration growth
Partner with the product definition team to ensure proper product definitions needed to execute the segment strategies you create will meet financial projections you set and own in alignment with product line managers P&L plans
Maintain close alignment with the sales organization, track and drive opportunities to closure via strategies you create and tactical management including recurring alignment calls
Create product collateral and product support documentation to be used for customer facing activities
Own and manage the product pricing strategy which results in gross margins exceeding that for the BU and corporate averages
In conjunction with the sales and demand management teams, ensure the accurate forecast management of product in production and in development
Collaborate with product line management to create strategy and plan for managing product life (EOL, PCN) messaging to sales and customers, directly assisting with negotiations when needed
Lead marcom planning and strategies in conjunction with the MARCOM team, including trade shows, industry events, website maintenance, social media, white paper creation, demos, social media and more
Create training materials and conduct ongoing training for sales, distributors, sales representatives
Required Experience and Skills
BS or B. Eng in Electrical Engineering or related engineering field, MBA or financial analytics exposure
15 years of related experience
Team player mentality & self-motivated
Minimum five years of previous experience with Cellular RFFE
Experience with direct customer communication and support for RF products
Well versed in RF Technologies (Cellular, WiFi, BT/BLE, GNSS, etc)
Excellent communication and interpersonal skills
Strong PowerPoint, Excel and Data Management skills
Prior experience working with chipset partners such as MediaTek or Qualcomm preferred
Ability to work well with all levels of internal management and staff, as well as outside clients and vendors, to drive alignment and collaboration
Sensitivity to confidential matters
Demonstrated ability to confront tough issues and contribute to collaborative solutions
Native fluent Mandarin, written and speaking, strongly preferred
Willing to travel up to 25% of the time, domestic and international
Desired Experience and Skills
The ideal candidate is a self-starter who thrives in a fast-paced, dynamic environment with multiple competing priorities and who finds satisfaction in being accountable to accomplishing results quickly and accurately. Confident and articulate, the candiate is comfortable engaging and communicating with all levels of internal and external customer management in a persuasive but succinct and accurate manner. Experience with RF semiconductor market and working in a global, matrixed organization.
The typical base pay range for this role across the U.S. is currently USD $139,100 - $278,300 per year. Starting base pay will depend on relevant experience and skills, training and education, business needs, market demands, the ultimate job duties and requirements, and work location. Skyworks has different base pay ranges for different work locations in the U.S. Benefits include access to healthcare benefits (including a premium-free medical plan option), a 401(k) plan and company match, an employee stock purchase plan, paid time off (including vacation, sick/wellness, parental leave), among others. Employees are eligible to participate in an incentive plan, and certain roles are also eligible for additional awards, including recognition and stock. These incentives and awards are based on individual and/or company performance.
Skyworks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Skyworks strives to create an accessible workplace; if you need an accommodation due to a disability, please contact us at accommodations@skyworksinc.com.
Nearest Major Market:Irvine CaliforniaNearest Secondary Market:Los Angeles Job Segment: Application Engineering, Electrical Engineering, Systems Engineer, Marketing MBA, Marketing Manager, Engineering, Marketing
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