Product Marketing Manager

Whirlpool Corporation • Benton Harbor, MI • 1d ago

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .

The team you will be a part of

The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.

This role in summary

The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

Your responsibilities will include

Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.

Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.

Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.

Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.

Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.

Drive projects from Advanced Development to Production Project Readiness.

Minimum requirements

Bachelor's degree

5+ years experience in marketing, brand management, product management or similar discipline

Preferred skills and experiences

Bachelor's degree in Marketing or similar related field

Master's degree

Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively

Excellent critical thinking, sound judgment and effective decision-making ability

Proven success working in a fast paced, complex matrixed environment

Strong strategic and analytical mindset

Strong business acumen with the ability to use insights to drive action

Highly collaborative with ability to build solid working partnerships across functional groups

What we offer

Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Similar Jobs

Management Trainee - Non Exempt

Consolidated Electrical Distributors • Benton Harbor, MI • 1d ago

Management & Administrative

Summary Job title: Management Trainee - Non Exempt Job ID: 202507100004 Department: Benton Harbor - APE Location: MI-Benton Harbor Description Summary: CED's Management Training program is tailored to sales-minded candid...

1d ago

Go to Apply

2nd shift Meat Clerk

Meijer • Stevensville, MI • 1w ago

Management & Administrative

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our fam...

1w ago

Go to Apply

The Global Leader Program MBA Internship (General Management) - Summer 2026

Whirlpool Corporation • Benton Harbor, MI • 1w ago

Management & Administrative

ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry...

1w ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • Saint Joseph, MI • 1w ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

1w ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • Stevensville, MI • 1w ago

Management & Administrative

1w ago

Go to Apply

ADMINISTRATIVE ASSISTANT (FULL TIME)

Compass Group, North America • Decatur, MI • 2w ago

Management & Administrative

Chartwells K12 We are hiring immediately for a full time ADMINISTRATIVE ASSISTANT position. Location : Decatur Public Schools - 110 Cedar Street, Decatur, MI 49045. Note: online applications accepted only . Schedule : Fu...

2w ago

Go to Apply

Administrative Operations Assistant

IDEX • Benton Harbor, MI • 2w ago

Management & Administrative

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your...

2w ago

Go to Apply

Transportation Engineer 9-P11 (Staff Engineer) - Coloma Business Office

State of Michigan • Benton Harbor, MI • 2w ago

Management & Administrative

Transportation Engineer 9-P11 (Staff Engineer) - Coloma Business Office Print ( https://www.governmentjobs.com/careers/michigan/jobs/newprint/5075008 ) Apply ? Transportation Engineer 9-P11 (Staff Engineer) - Coloma Busi...

2w ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • South Haven, MI • 3w ago

Management & Administrative

3w ago

Go to Apply

Administrative Assistant

Alro Steel • Niles, MI • 4w ago

Management & Administrative

Alro Steel Administrative Assistant USA-MI-Niles Job ID: 2025-9863 Type: Full-Time of Openings: 1 Category: Administrative/Clerical NL Overview Alro Steel is currently seeking an Administrative Assistant to join our team...

4w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.