Senior Product Manager, PCP Marketing (Alzheimer's Disease)

Eisai • Nutley, NJ • 2h ago

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.The Senior Manager, PCP Marketing, will lead the development and implementation of primary care provider (PCP) marketing initiatives within Eisai's Alzheimer's disease (AD) team. This individual will be responsible for the end-to-end tactical execution of personal and omnichannel promotion programs, including speaker programs, advisory boards, professional conferences, field sales resources, and media assets. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible, growing brand.Essential Functions /Key Responsibilities: Assist the development of the PCP go-to-market strategy Partner closely with cross-functional teams to develop and execute all promotional materials and creative campaigns targeted at the PCP channel Implement personal PCP promotional tactics, including messaging, campaign pull-through, field team resources, and in-office initiatives Lead internal business partners and agency partners to develop omnichannel content needed to support PCP strategy Oversee PCP congress planning and execution including development of educational content, booth, symposiums, and targeted media Develop PCP speaker-led educational initiatives including speaker bureau development and management, training and content development (DSE, branded, and/or 3rd party) Build and lead the PCP Field Advisory Board, supporting collaboration with field teams to align promotional tactics with field feedback and customer insights Partner with Regional Thought Leader Liaison (RTLL) team on regional opportunities as they relate to PCP Project management from planning through execution, ensuring all deliverables are met on time and within budget Partner with Business Intelligence and Analytics to closely monitor performance within designated area and identify opportunities for optimization Provide support to Advocacy & Government Affairs teams for early AD patient identification screening initiatives Work effectively with alliance partners and continue to advance US partnership with collaboration partners. Co-promote experience preferred Participate in the development of brand business plans Ensure compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc) Represent the brand with internal and external stakeholders, including Global and Regional colleaguesQualifications Bachelor's degree (BA/BS) in related field with 5+ years of relevant experience (e.g., sales, marketing, product management) in pharma/biotech industry. Experience with medical, legal and regulatory approval process for promotional programs, preferred. Experience working with PhRMA and Regulatory/Legal guidelines for healthcare provider interactions to ensure compliance. Experience working with and directing agencies and strategic vendors. Travel is estimated at 20% of the time, including some weekend travel This role is hybrid in Nutley, NJ, requiring 3 days in office every week (Tuesday, Wednesday, Thursday).Skills:Communication & Cross-functional Influence, Critical Thinking & Bu

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