Digital Advertising Consultant

DealerOn, Inc. • Rockville, MD • 2h ago

Job Description:

The Digital Advertising Consultant will manage and optimize multi-channel advertising campaigns for our automotive dealer clients. This role is responsible for the execution, analysis, and performance of campaigns across Search, Display, Social, and Video platforms. The consultant will serve as a trusted advisor, conducting consultative reviews, providing actionable insights, and recommending strategies that align with client goals. This position requires strong communication and analytical skills to balance day-to-day account management with long-term strategic planning. The role offers the opportunity to collaborate with cross-functional teams and directly impact client success. This full-time position reports to the Digital Advertising Manager and can be remote.

Essential Functions:

Manage accounts through the life-cycle starting with on-boarding to regular day to day account management

Respond to customer requests and communications in a timely manner, based on SLAs set by the company

Maintain a customer retention rate that is deemed acceptable by the company

Act as a true consultant by understanding the client's core goals

Plan advertising strategy on a monthly and quarterly basis with clients

Execute and present results of key initiatives

Identify opportunities to enhance a client's advertising portfolio

Ensure that accounts meet client defined budget and metric goals

Optimize accounts on a regular basis based on best practices outlined by the company

Deploy A/B testing and CRO tactics to improve account performance

Required Skills/Experience:

Bachelor's Degree or equivalent experience

Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines

Knowledge of Google Analytics or other bid optimization tools

Proficient in Excel, Microsoft Word and Outlook

2+ year experience managing digital campaigns

1+ years account management or customer service experience

Preferred Skills/Experience:

Google Analytics Certification

Google AdWords and Bing Ads Certifications

Experience as a PPC analyst

Experience with ads management software such as Fluency, Kenshoo, Marin, Doubleclick, Searchforce or Acquisio

Project management experience

Automotive marketing / automotive internet sales experience

Prior experience with digital marketing agencies

LI-Remote

The targeted salary range for this position is $43,888 - $57,950.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

This position is open to US residents only.

About Us:

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it's all due to the talented and diverse team we've been lucky enough to assemble.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

Medical, dental and vision insurance

Company matched 401K plan

Flexible PTO + Sick Leave

6 weeks paid Parental Leave

8 Paid National Holidays

Company-paid basic Life Insurance

Voluntary supplemental Life Insurance

Voluntary long-term/short-term disability insurance

Voluntary Pet Insurance

Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.

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