Marketing Manager-Product Group Specific

PCB Piezotronics, Inc. • Depew, NY • 1d ago

About PCB Piezotronics, Inc.

PCB manufactures sensors used by design engineers and predictive maintenance professionals to test and measure vibration, pressure, force, acoustics, load and shock for test, measurement, monitoring and control requirements. Our sensors support testing in aerospace and defense, automotive, transportation, civil engineering, and general R&D industries. PCB is a wholly-owned subsidiary of Amphenol Corporation. With a focus on Total Customer Satisfaction for both our internal and external customers, we have a strong and ongoing commitment to being a great place to work! Learn more about our team | www.PCB.com | https://www.linkedin.com/company/pcb-piezotronics/

More Reasons to Join the Team

PCB offers a highly collaborative and team-based atmosphere. Total Customer Satisfaction, for internal and external customers alike, is at the heart of our business and guides our interactions every day. Social events and opportunities are hosted throughout the year aimed to develop internal relationships and promote a culture focused on collaboration and teamwork. PCB also provides all full-time team members with 100% employer paid medical premiums for you and your family, a competitive PTO package and 10 company paid holidays.

As a Marketing Manager-Product Group Specific with PCB Piezotronics, Inc., you will manage domestic and international marketing initiatives for a specific market/division in order to meet sales targets by growing website visitors and qualified sales leads. You will use analytics to understand, improve and optimize marketing programs to meet marketing goals.

Additional Duties:

Develops and implements the division's marketing plan.

Responsible for casting the vision for the @type of content needed to grow sales/marketing funnel.

Responsible for developing marketing materials such as literature, mailers, e-mail blasts, press releases, print/digital adverts, etc. Works with international and domestic representatives to funnel marketing materials through appropriate channels.

Establishes and keeps current buyer personas to drive relevant marketing content through the marketing mix.

Collaborates with sales management to design and execute marketing campaigns in order to attract website visitors and convert them into sales leads.

Develops organic and paid search strategies to drive website traffic and lead generation.

Defines and implements digital and print advertising programs to support new product launches.

Responsible for successful execution of tradeshows, including booth development, product content and presentation, and lead generation.

Coordinates the development and maintenance of the division's website content and assures its accuracy.

Manages the relationships with all relevant marketing outlets, including negotiating rates and securing optimized ad position.

Performs other related duties as assigned

Minimum Qualifications:

Education:

4-year business degree or equivalent

Experience:

Minimum of seven years of B2B marketing experience in a technical field is preferred

Excellent verbal, written, and presentation skills. Experience in Digital and Search

Marketing, including working knowledge of SEO, CPC, and Google Analytics.

Proficient in Microsoft Office

Travel Requirement: As needed

Additional Benefits:

100% Company Paid Medical Insurance Premiums

Dental and Vision Insurance

Company funded HSA or HRA Accounts

Paid Time Off

Employer paid basic life insurance, short- and long-term disability insurance

401k Company Match

Tuition Reimbursement

Dependent Scholarship Program

Company paid holidays, employee discounts, holiday gift certificates

Physical Demands (U.S. only)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

International Traffic in Arms Regulations

This position requires access to "controlled technology" as defined in the Export Administration Regulations (15 C.F.R. §730 et. seq.) and "technical data" as defined in the International Traffic in Arms Regulations (22 C.F.R, Chapter 1, Subchapter M). Qualified candidates must be legally authorized to access such controlled technology prior to beginning work.

PCB Piezotronics is an equal opportunity employer

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