Senior Email Marketing Manager (Temporary)

Future PLC • United States, United States • 1d ago

What you'll be doing

You will be responsible for owning the email marketing, retention, and growth strategy across Future's Women's Lifestyle properties - Who What Wear, Who What Wear UK, Marie Claire, Marie Claire UK, and The Thirty. Managing the email acquisition strategy from start to finish, running site-wide behavioral campaigns, and optimizing for incremental subscriber conversion.

Owning the email and partnerships content strategy, prioritizing traffic, affiliate, and media revenue goals, as well as subscriber nurture campaigns to further push users down the loyalty funnel - optimizing organic traffic growth across off-platform partnerships.

You will also manage a team of email marketers to help manage and strategize email campaigns.

Experience that will put you ahead of the curve...

Proven experience implementing the content strategy with editorial and auxiliary teams

Expert in HTML, a basic understanding of CSS

Strong experience using an ESP such as Sailthru, Klaviyo, or Selligent

Proficient in Google Analytics and building custom reports

Expert in email segmentation, automation, and journeys

Experience in copywriting and proofreading work

Proficient in Photoshop and Adobe Creative Circle tools

What's in it for you...

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Find out more about Our Future, Our Responsibility on our website.

Requirements

Expert HTML coder and basic understanding of CSS

Proficient in Google Analytics, Marfeel and other audience tools to drive insights

Experience with copy editing

Expert in email segmentation and automated journey sequencing

Proficient in Adobe Photoshop or Canva Pro

Proven success using analytics tools to drive content strategy with editorial teams across various brands

Benefits

Unlimited PTO

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