Director Shopper Marketing & Digital Merchandise

The Hershey Company • Hershey, PA • 1d ago

Job Location: Hershey, PA Ideal location for this position is East Coast with hybrid travel to Hershey. Role Overview The role of Director Shopper Marketing & Digital Merchandise is a leadership role accountable for developing and executing strategies to influence Shoppers & Consumers purchasing decisions at the Point of Sales, both in physical stores and online (strategically displaying our products). It requires a deep understanding of shopper behavior (and the continuously evolving Shopper Journey), retail media and omnichannel strategies aimed to drive sales and brand engagement by enhancing the shopping experience. For Digital Merchandise, additionally, role is responsible for maximizing the digital shelf for consumers by ensuring the right images, videos, product description, and appealing layouts on websites and apps. Expected outcomes of this role are unique and innovative shopper marketing & digital merchandise solutions that are a Win for the Shopper, Win for Hershey and Win for the Customer. Accountabilities: Top 5 Core Responsibilities / Outcomes Expected 1. Shopper Marketing & Digital Merchandise Strategy: Develop and Implement holistic and consistent shopper marketing plans & digital merch solutions that align with HSY Portfolio/Brand objectives across CMG and Salty to address specific retailer/marketplace needs. 2. Budget Management: Ensure that shopper marketing & digital merch spending is linked to strategic goals, measurable outcomes and P&L health. 3. Cross-functional & Agency leadership: Lead across Functions and Agencies supporting the execution of Shopper Marketing & Digital Merchandise initiatives, which includes material design, production, and implementation across Retail/Customers/Marketplaces. 4. Shopper Knowledge & Insights: Partners with Shopper Insights to utilize data to inform targeting, strategies and investments in Shopper Marketing & Digital activities, staying up to date on the latest trends and innovation in Omni Shopper solutions. 5. Customer Knowledge & Sales Partnership: Partners with Sales to ensure key tentpole activations delivery on Hershey objectives and customer strategies. Other Applicable Scope Defining Dimensions: ? Role interacts with Commercial VPs across the Growth Office and BU; and Marketing, Insights, Media, Customer/Sales leaders. ? Impact Business Performance at the Point of Sale, influencing shopper and consumer purchasing decisions. Qualifications: Knowledge, Skills & Abilities ? Strategic Thinking: the ability to translate the Marketing Strategies into Shopper Marketing & Digital Merch solutions ? Analytical Skills: Analyze Shopper & Consumer data and translate it into actionable and winning strategies ? Omnichannel: Strong experience managing omnichannel retail strategies aimed to influence purchasing decisions ? Leadership & Partnership: Able to collaborate across multiple functions to deliver on objectives across physical and digital shopper touchpoints. Experience & Education ? Experience: 10+ years of experience in Shopper Marketing, Trade Marketing, Omnichannel Marketing, within the CPG Industry ? Education: Bachelor's Degree in Marketing, Business or related Commercial Field, MBA preferred #LI-SW1 The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

Similar Jobs

Executive Housekeeper | Mechanicsburg Fairfield Inn

Shaner • Mechanicsburg, PA • 5h ago

Retail & Hospitality

ABOUT THE TEAM Shaner Hotels has an amazing opportunity to join our team at our Mechanicsburg Fairfield Inn & Suites. This 107-room offers our guests spacious accommodations and convenient amenities located just off...

5h ago

Go to Apply

Assistant Branch Manager

First National Bank • Hummelstown, PA • 9h ago

Retail & Hospitality

Reference #: 2025-02332 Primary Office Location:600 Walton Ave. Hummelstown, Pennsylvania. 17036. Join our team. Make a difference - for us and for your future. Position Title: Assistant Branch Manager Business Unit: Ret...

9h ago

Go to Apply

Assistant Branch Manager

First National Bank • Harrisburg, PA • 9h ago

Retail & Hospitality

Reference #: 2025-02366 Primary Office Location:6 East Main Street. Thompsontown, Pennsylvania. 17094. Join our team. Make a difference - for us and for your future. Position Title: Assistant Branch Manager Business Unit...

9h ago

Go to Apply

CATERING SALES MANAGER/CATERING COORDINATOR

Compass Group, North America • Enola, PA • 21h ago

Retail & Hospitality

CulinArt Sector Salary: $45,000/Yr-$60,000/Yr Other Forms of Compensation: Pay Grade: 11 CulinArt Group operates over 250 onsite corporate, higher education, private school, healthcare and destination recreation/leisure...

21h ago

Go to Apply

Banquet Barback - Hilton - Harrisburg, PA

Hotel Equities • Harrisburg, PA • 1d ago

Retail & Hospitality

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is currently searching for a remarkable Banquet Barback for the Hilton Harrisburg in Harrisburg, PA. POSITION SUMMARY: THIS POSI...

1d ago

Go to Apply

Banquet Bartender - Hilton - Harrisburg, PA

Hotel Equities • Harrisburg, PA • 1d ago

Retail & Hospitality

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is currently searching for a remarkable Banquet Bartender for the Hilton Harrisburg in Harrisburg, PA. POSITION SUMMARY: TO SERV...

1d ago

Go to Apply

Software Engineering Director, Run the Bank - Retail

PNC • Mechanicsburg, PA • 2d ago

Retail & Hospitality

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to...

2d ago

Go to Apply

Maintenance Buyer

Beck Manufacturing • Columbia, PA • 2d ago

Retail & Hospitality

Position Title: Maintenance Buyer Department: Sourcing/Purchasing Employment Type Full Time Location: Columbia, PA - Plant Workplace Type: Onsite Maintenance Buyer ASC Engineered Solutions is looking for a Maintenance Bu...

2d ago

Go to Apply

Materials Dispatcher

Beck Manufacturing • Columbia, PA • 2d ago

Retail & Hospitality

Position Title: Materials Dispatcher Department: Manufacturing - Machine Shop Employment Type Full Time Location: Columbia, PA - Plant Workplace Type: Onsite Compensation: $22.81 / hour Materials Dispatcher As a Material...

2d ago

Go to Apply

Electrical Maintenance Supervisor

Constellation • Middletown, PA • 3d ago

Retail & Hospitality

Who We Are As the nation's largest producer of clean, carbon-free energy, Constellation is focused on our purpose: accelerating the transition to a carbon-free future. We have been the leader in clean energy production f...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.