Hospice of San Joaquin is the oldest not-for-profit hospice of 45 years. We serve all of San Joaquin and Stanislaus Counties. We are committed to continuing to be the leader in ensuring the quality of the journey, from a serious illness to the end of life, and to honor our mission by honoring life by ensuring patients and their Caregivers are the focus of everything we do. We seek a Dynamic, self-motivated Hospice Sales and Marketing Manager who thrives in a fast-paced environment and supports our mission.
POSITION PURPOSE/SUMMARY:
The Hospice Sales & Marketing Manager serves as the liaison between Hospice of San Joaquin (HSJ) and healthcare professionals in hospitals, long-term care facilities, assisted living communities, and physician offices within the greater San Joaquin and Stanislaus Counties. While doing so, it identifies key personnel in each office, and builds and maintains relationships by providing HSJ Hospice education and appropriate educational materials for referrals of hospice-appropriate patients
ESSENTIAL DUTIES AND RESPONSIBILITIES/ACCOUNTABILITY
Specific responsibilities regarding Hospice Marketing:
Demonstrate proficiency in knowledge of the holistic philosophy of end-of-life care, and HSJ programs and services.
Create marketing plans for the assigned territory and are accountable for the goals of that plan.
Expected to contribute to the development and improvement of marketing and educational materials for presentations.
Determine and meet with potential referral sources who influence or make referral decisions. This will include preparing regularly scheduled visit rotations and outreach goals on how to increase referrals and maintain facility contacts.
Maintain daily documentation, including daily and weekly call schedules. Record all vital information, including names, topics, follow-up needed, and expenses incurred.
Perform non-clinical education with patients and their families regarding hospice services and completion of consent forms.
Coordinate and conduct presentations on end-of-life care to healthcare professionals and the general community. Coordinate general community education and outreach activities (e.g., health fairs, United Way campaign, etc.) to promote HSJ programs and services.
Promote public relations in all activities of the organization (e.g., fundraising events, ongoing promotions, new programs).
Develop and foster relationships with existing referring and non-referring physicians and other healthcare providers, providing them with information on HSJ end-of-life care services.
Research current trends in end-of-life care, and update educational materials used.
Be prepared to experience medium to heavy lifting, extreme outdoor weather conditions, and considerable time traveling in a motor vehicle, along with some evening and weekend work, all of which are necessary to perform the essential functions of this position.
Participate in continuing education, scheduled Community Education meetings, and training sessions to promote professional and personal growth. Stay updated on medical policies and changes in healthcare communities.
Serve as a persuasive and proactive advocate for patients and caregivers who are in need of hospice care and grief and loss services.
Specific responsibilities regarding Multimedia Marketing:
Must be present at all community events in San Joaquin and Stanislaus Counties as directed by DDM & CEO. This includes evenings and weekends. Take pictures of staff at events and post them on all social media platforms.
Provides leadership in strategic planning, including identifying opportunities for additional or improved multimedia outreach.
Ability to articulate in writing and speech, to portray/represent Hospice of San Joaquin in a positive manner. Coordinate and collaborate with clinical marketing staff to do outreach in all communities
Maintain a comprehensive working knowledge of Hospice of San Joaquin's market, including government agencies, major payer groups, key referral sources, and competitors' market positioning.
Keep up to date with changes in technology and new software.
Create visual effects that excite, explain, and entertain
Writing and editing content copy for social media and other digital media. This includes scripts/programs for the tree of lights and HSJ events. Create press releases and PSAs for all events.
Draft content for external communications, blogs, and social networking platforms
Create and/or contribute regular updates to external social sites, such as Facebook, Twitter, YouTube, and other community sites 2-3 times per week
Listen to and monitor all social media outlets: pages, sites, blogs, daily, and port/respond to topics or in response to other posts/comments.
Qualifications
PRE-EMPLOYMENT REQUIREMENTS:
Health Screening
TB Screening
Pre-Employment Physical and Drug Screening
Hepatitis B Series offered
Background Check
Reference Check
Immunization Records, including TB screening
Possess reliable transportation, which may be used in the course of work, and have a valid California driver's license with an acceptable DMV driving record.
Proof of auto insurance and current auto registration.
EDUCATION AND/OR EXPERIENCE:
Experience in program development, public relations and customer service, community outreach, and marketing is desirable.
Familiarity with current Medicare and Medical Hospice certification processes is desirable.
Bachelor's degree preferred in Marketing, Multimedia, or related field. Or equivalent work experience in healthcare, preferably in Hospice Care.
Up to date on the latest multimedia avenues of communication.
At least three years' experience in multimedia applications.
Demonstrated ability to work as a team member.
Ability to market aggressively using multimedia venues and deal tactfully with customers and the community.
Demonstrates good communication skills - written and oral, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Environmental Conditions - Occasional exposure to noise, dirt, dust, smoke, fumes, poor ventilation, cold, and heat
Computer literate with Microsoft Word (required) and Excel (Desirable)
In addition:
Marketing experience is a plus.
Ability to set priorities, organize, and work independently.
Committed to the philosophy and goals of the hospice program.
Ability to communicate effectively verbally and in writing.
Ability to work in a team setting, as well as independently
We offer a great benefits package to our staff, such as:
Competitive hospice industry compensation
Benefits package with multiple plan offerings and generous employer contribution
401(k) Retirement plan with employer match
AFLAC insurance plans
Flexible Spending Account (FSA)
Fitness Center membership discount
Employee Assistance Programs (ESP)
Supportive work culture which encourages work-life balance
Paid Time Off (PTO)
Monthly mileage reimbursement
Employee Referral Program
If you are interested in being part of a dynamic team and helping us continue to be the leader in ensuring the quality of the journey, from a serious illness through end of life, and to honor our mission by honoring life by ensuring patients and their Caregivers are the focus of everything we do, we encourage you to apply. To learn more about Hospice of San Joaquin, please visit our website at: www.hospiceofsanjoaquin.org
