Henley Enterprises, Inc. (and our associated entities) is a privately-owned Franchisee of Valvoline Instant Oil Change (VIOC) currently operating 265 VIOC locations in Massachusetts, New Hampshire, Rhode Island, Maryland, Virginia, Delaware, Florida, and California. The company has grown rapidly, nearly tripling in size over the last five years, and is projecting continued growth moving forward. This hybrid position works at least 2 days from the Newton, MA Corporate Office, and reports to the Senior Manager, Digital Marketing & Sales.
The Marketing Manager plays a pivotal role in shaping the growth, reputation, and success of Valvoline Instant Oil Change. This position is responsible for driving brand strategy, customer acquisition, and revenue growth through innovative and results-driven marketing initiatives. As a key leader within the organization, you will influence how our brand connects with customers, engages communities, and positions itself as the trusted choice for vehicle maintenance services.
This role collaborates closely with Operations, Human Resources, Legal, Accounting, and Development, relying on strong cross-departmental relationships to ensure seamless execution of initiatives. The Marketing Manager also oversees budgets, manages external agency partnerships, and serves as a primary liaison with the franchisor.
ESSENTIAL JOB FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:
Serve as the strategic marketing lead, partnering with vendors, the franchisor, and internal teams to drive customer acquisition, increase oil change volume, and grow revenue.
Evaluate and optimize existing marketing campaigns, identify gaps, and implement innovative solutions to strengthen overall performance.
Act as the primary marketing liaison, building strong relationships with internal stakeholders, franchisor, and external vendors.
Implement and manage both local and national marketing initiatives while ensuring consistency with brand standards and messaging.
Lead digital marketing strategy, including SEO and SEM optimization, to accelerate customer acquisition and recruitment effectiveness.
Oversee the marketing budget, ensuring disciplined management of resources and delivering a strong return on investment.
Lead end-to-end execution of marketing programs, ensuring alignment with business objectives while fostering collaboration and accountability across departments.
Leverage consumer insights, competitive intelligence, and market research to shape forward-thinking strategies and maintain a competitive edge.
Develop and maintain advanced analytics reporting to track performance, extract insights, and inform data-driven decision-making.
Champion community engagement by planning and executing local marketing events that enhance brand visibility and loyalty.
Partner with operations leadership to design impactful merchandising and in-store promotional programs that influence customer behavior.
Direct the development of creative assets, oversee media planning/purchasing, and ensure flawless execution of advertising campaigns.
Drive recruitment marketing initiatives to attract and retain top talent, positioning Valvoline Instant Oil Change as an employer of choice.
Manage and negotiate vendor contracts to secure favorable terms and maximize value.
Design, negotiate, and manage high-impact digital campaigns across search, display, and social platforms.
QUALIFICATIONS & COMPETENCIES
Highly organized with the ability to manage multiple priorities and deadlines effectively.
Proven understanding of digital marketing with a commitment to continuous development in emerging tools and strategies.
Strong leadership skills with the ability to influence, collaborate, and align cross-functional teams.
Demonstrated expertise in SEO, SEM, and paid media campaign management.
Experience overseeing budgets and consistently delivering measurable ROI on marketing initiatives.
Advanced analytical skills with the ability to transform data into actionable insights and recommendations.
Skilled in vendor management and contract negotiation to maximize value and performance.
Exceptional communication and presentation skills, with the ability to build strong internal and external relationships.
High attention to detail with a strong focus on accuracy and quality.
Proficiency in Microsoft Office Suite.
Clear and concise communication skills, both verbal and written.
Reliable, self-sufficient, and committed to strong follow-through on projects and initiatives.
Strong analytical and report writing capabilities to support data-driven decision-making.
Effective project management skills with the ability to lead initiatives from concept to execution.
Flexible, adaptable, and willing to be a collaborative team player.
Education and Experience
Bachelor's degree in marketing or a related business field
5-7 years' experience in both marketing and digital
Working knowledge/experience in the service industry
ENVIRONMENT & PHYSICAL REQUIREMENTS
25% of work performed in the field, which may include a service center environment and remote locations, as determined by the manager
75% of work in a climate-controlled internal office environment, working under normal office conditions
While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands and fingers to feel and handle, reach with arms and hands, see, talk, and hear. While performing the duties of this job, the employee may incidentally be required to stoop, kneel and crouch, lift weight, or exert a force up to a maximum of 10 pounds.
A current valid driver's license and insurability rating is required; occasional travel by vehicle may be required
Occasional overnight travel to other regions may be required
The above description is not intended to be an "all-inclusive" list of the duties and responsibilities of the job described, nor is it intended to be such a listing of the skills and abilities required to do the job. Rather, it is intended only to describe the general nature of the job.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Henley Enterprises, Inc. and its affiliates are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other characteristics protected by law.
We participate in the E-Verify program.
