Reference #: SENIO009117
Description
Presidio, Where Teamwork and Innovation Shape the Future
AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next-generation AI. We empower businesses-and their customers-to achieve more through innovation, automation, and intelligent insights.
The Role: Marketing Operations Senior Manager
We are seeking a dynamic Marketing Operations Senior Manager to join our newly formed marketing analytics and insights team, reporting directly to the VP of Marketing Analytics and Operations. This is a foundational role that will be instrumental in building and executing the operational infrastructure that powers our marketing organization's growth and performance measurement capabilities. As a key member of our marketing team, you will be responsible for the day-to-day execution of marketing operations, campaign management, and process optimization while supporting the VP in building scalable systems and frameworks. This role offers the opportunity to shape marketing operations from the ground up in a fast-growing organization.
This is a remote position for candidates that live in the Eastern or Central Time Zones of the United States.
Core Responsibilities:
Campaign Operations & Execution
Design, implement, and manage end-to-end campaign workflows across all marketing channels (email, digital advertising, events, content syndication)
Execute lead management processes, including lead scoring, routing, and nurturing programs
Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms
Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation
Marketing Technology Management
Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot, Salesforce, analytics tools)
Maintain data integrity across all marketing systems and troubleshoot technical issues
Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies
Support the evaluation and implementation of new marketing technologies and integrations
Data Management & Quality Assurance
Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms
Implement and maintain data hygiene processes, including deduplication, standardization, and enrichment
Manage database segmentation and list management for targeted campaigns
Create and maintain data documentation and standard operating procedures
Process Development & Optimization
Develop and document standardized marketing operations processes and workflows
Identify bottlenecks and inefficiencies in current processes and implement solutions
Create and maintain campaign request workflows and project management processes
Establish quality control checkpoints and approval processes for campaign deployment
Performance Tracking & Reporting
Build and maintain campaign performance reports and dashboards for marketing leadership
Track and analyze key marketing metrics including lead generation, conversion rates, and campaign ROI
Support monthly business reviews with data preparation and analysis
Collaborate with the analytics team on attribution modeling and advanced measurement initiatives
Partner Marketing & MDF Management
Work closely with the partner marketing team to track, measure, and report on ROI of partner MDF investments across events, digital campaigns, and other marketing activities
Create and maintain dedicated partner dashboards that provide clear visibility into MDF utilization and performance metrics
Develop standardized reporting templates and deliver monthly and quarterly MDF performance reports to partners
Cross-Functional Collaboration
Partner with Sales Operations to optimize lead handoff processes and ensure proper lead follow-up
Work closely with partner marketing,demand generation, content, and field marketing teams to execute campaigns effectively
Collaborate with IT and data teams on system integrations and data flow optimization
Support executive reporting by providing partner performance data and insights
Key Success Metrics
Campaign deployment accuracy and timeliness (95%+ on-time delivery)
Lead processing efficiency and data quality maintenance
Marketing automation program performance and engagement rates
System uptime and data integrity across marketing technology stack
Process improvement implementation and team efficiency gains
Partner MDF ROI reporting accuracy and timely delivery of monthly/quarterly reports*
Required Skills and Professional Experience
10+ years of marketing operations experience, preferably in B2B technology companies with partner marketing experience
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
Proven track record of managing complex, multi-channel marketing campaigns and partner-funded activities
Experience with marketing analytics and reporting tools (Google Analytics, Tableau, Excel) and dashboard creation
Strong project management skills with experience managing multiple concurrent initiatives and stakeholder reporting
Technical Skills:
Advanced proficiency in marketing automation platforms and CRM administration
Strong analytical skills with experience in data analysis and reporting
Working knowledge of HTML, basic SQL, and API integrations
Experience with campaign attribution and lead routing methodologies
Familiarity with digital advertising platforms and tracking implementation
Core Competencies:
Exceptional attention to detail and process-oriented mindset
Strong problem-solving abilities and troubleshooting skills
Excellent communication and collaboration skills across technical and non-technical teams
Ability to work independently while supporting broader team objectives
Adaptability and comfort working in a fast-paced, evolving environment
Preferred Qualifications:
Bachelor's degree in Marketing, Business, or related field
Experience building marketing operations functions in high-growth environments
Knowledge of data privacy regulations (GDPR, CCPA) and compliance requirements
Certification in relevant marketing technology platforms
Experience with ABM (Account-Based Marketing) tools and strategies
Growth Opportunities
This role offers significant growth potential within our expanding marketing analytics organization. Successful performance will lead to opportunities for:
Leadership responsibilities as the team grows
Advanced analytics and data science project involvement
Strategic planning and process design ownership
Cross-functional project leadership and stakeholder management
Professional development in emerging marketing technologies and methodologies
What We Offer
Join a newly formed, high-impact team with direct visibility to marketing leadership and the opportunity to build foundational systems that will scale with our organization's growth. You'll work closely with the VP to establish best practices while gaining hands-on experience across all aspects of modern marketing operations
Your future at Presidio
Joining Presidio means stepping into aculture of trailblazers-thinkers, bui
