Email Marketing Manager

Robert Half • Doral, FL • 13h ago

Description We are looking for an Email Marketing Manager to lead our lifecycle marketing efforts and drive engagement across all digital channels. This role requires a creative and analytical individual who can craft compelling campaigns, optimize user experiences, and work collaboratively with internal teams to enhance customer retention. Based in Doral, Florida, this position offers an exciting opportunity to contribute to the growth of our brand.

Responsibilities:

Design and implement automated email marketing flows, including welcome sequences, replenishment reminders, cross-sell campaigns, and win-back strategies.

Conduct A/B testing of subject lines, creative assets, calls-to-action, and email send times to improve overall performance.

Partner with creative and copywriting teams to ensure content aligns with brand voice, bilingual requirements, and regulatory standards.

Manage e-commerce promotions, product bundles, and merchandising calendars for platforms like Shopify, Amazon, and TikTok Shop.

Optimize product pages by refining titles, descriptions, cross-sell opportunities, and clearance strategies to maximize sales.

Enhance on-site user experience by managing banners, pop-ups, landing pages, and checkout flows.

Collaborate with development and UX teams to improve website speed, navigation, and mobile-first design.

Monitor analytics to identify gaps in the conversion funnel and recommend actionable solutions.

Align email marketing initiatives with broader brand campaigns and retail launches to maintain consistency.

Stay updated on emerging lifecycle marketing tools and present insights to the team. Requirements - Bachelor's degree in Marketing, Business, or a related field.

Minimum of 8 years of digital marketing experience, with at least 5 years specializing in lifecycle management.

Proficiency in email marketing platforms and Salesforce.

Strong analytical skills to interpret campaign performance and user data.

Bilingual proficiency in English and Spanish.

Experience collaborating with cross-functional teams to ensure cohesive marketing strategies.

Familiarity with e-commerce merchandising and optimization techniques.

Ability to manage multiple priorities in a fast-paced environment. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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