Marketing Manager - Hotel Vandivort

Sage Hospitality Group • Springfield, MO • 1d ago

Why us?

Where History Is Reimagined

Hotel Vandivort is the first of its kind, a boutique hotel in Springfield, Missouri providing an inspiring, community-centric experience for locals and travelers alike.

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites

Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO

Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing

Conduct and track on-going email marketing campaigns for a variety of hotel business units

Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises

Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel

Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

Develop and implement companywide Public Relations initiatives and programs.

Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials

Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

Current search engine optimization (SEO) strategies

Use of content management systems (CMSs) to update hotel websites

Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

Strong interpersonal, verbal and written communication skills

Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

Ability to negotiate effectively

Excellent attention to detail and multi-tasking skills

Professional appearance and manner

Computer literacy, specifically MS Word for Windows

Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasional standing.

Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

ID: 2025-28986

Position Type: Regular Full-Time

Property : Hotel Vandivort

Outlet: Hotel

Category: Sales & Marketing

Address : 305 E Walnut St

City : Springfield

State : Missouri

EOE Protected Veterans/Disability

Similar Jobs

Maintenance

McDonald's • Springfield, MO • 1d ago

Retail & Hospitality

This job posting is for a position in a restaurant owned and operated by an independent franchisee and not McDonald's USA. This franchisee owns a license to use McDonald's logos and food products, for example, when runni...

1d ago

Go to Apply

Maintenance

McDonald's • Springfield, MO • 1d ago

Retail & Hospitality

1d ago

Go to Apply

Crew Team Member

McDonald's • Springfield, MO • 1d ago

Retail & Hospitality

1d ago

Go to Apply

Retail Sales Consultant

AT&T • Springfield, MO • 3d ago

Retail & Hospitality

Job Description: It's time to take your sales career to the next level. Every day you'll be at the center of it all. Your goal? Create meaningful connections with every customer, with your personalized sales expertise. M...

3d ago

Go to Apply

Deli Production Team Member

Pilot Company • Springfield, MO • 5d ago

Retail & Hospitality

Company Description Pay Rates Starting between: $13.75 - $18.75 / hour Are you passionate about team building, customer service, and meeting new people? Pilot Company offers a dynamic environment where no two days are th...

5d ago

Go to Apply

Janitorial Maintenance

Pilot Company • Springfield, MO • 6d ago

Retail & Hospitality

Company Description Pay Rates Starting between: $13.80 - $20.13 / hour Are you passionate about team building, customer service, and meeting new people? Pilot Company offers a dynamic environment where no two days are th...

6d ago

Go to Apply

Restaurant Shift Leader

Love's Travel Stops & Country Stores • Strafford, MO • 1w ago

Retail & Hospitality

Benefits: ? Fuel Your Growth with Love's - company funded tuition assistance Paid Time Off Flexible Scheduling 401(k) - 100% match up to 5% Medical/Dental/Vision Insurance after 30-days Competitive Pay Career Development...

1w ago

Go to Apply

(USA) Developmental Technician, Refrigeration/HVAC Maintenance

Walmart • Springfield, MO • 1w ago

Retail & Hospitality

Position Summary... What you'll do... Are you searching for an exciting career opportunity within a dynamic team? Look no further! Walmart is expanding its workforce across local retail stores and is actively recruiting...

1w ago

Go to Apply

Crew Member

Valhalla Restaurants, LLC • Springfield, MO • 1w ago

Retail & Hospitality

Assembles and serves fresh food to standards. Uses our sanitation practices to handle and prepare food. Sets up and monitors food work stations. Cleans and organizes kitchen, workstations, dining room, restrooms, and any...

1w ago

Go to Apply

(USA) Store Lead (Non-Complex) - Wm, Management

Walmart • Nixa, MO • 2w ago

Retail & Hospitality

Position Summary... What you'll do... Directs and guides members of management and hourly associates on proper customer service approaches and techniques by modeling excellentcustomer service for example tour to teach en...

2w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.