Brand Manager (Gardens)

Scotts Miracle-Gro • Marysville, OH • 4h ago

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! We are looking for a Brand Manager to join our Gardens Brand Marketing team. A successful Brand Manager at Scotts is the 'hub of the wheel' of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Senior Brand Managers ensure we keep our consumers at the heart of everything we do. This will be a hybrid position out of our Global Headquarters in Marysville, OH. In this role you will:

Lead the team operations for a specific SBU and ensure all work is completed on time, with excellence and leadership alignment

Present on leadership meetings to increase executive visibility

Act as the lead on MARCOM strategic planning for the SBU to gain key skills in closing the communication loop with consumers

Demonstrate leadership beyond their brand team by bettering the department and company through extracurricular involvement

Split the role of "Challenger" with the SBU Director within the team/department and with cross functional teams (i.e. Line Review story/preparation)

Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives

Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term.

Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape.

Develop your team-our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers

Ensure inventory levels are appropriate by managing the overall SKU assortment and by maintaining frequent communications with cross-functional partners

Ensure all marketing activities are on strategy and consistent with spending principles/budgeting

Serve as the primary contact with the Creative Marketing Team

Manage budgets and initiatives to deliver EBITA

What makes this role unique from others:

Your entrepreneurial mindset is encouraged-you'll have the ability to define new opportunities and champion those ideas directly to senior leadership.

Unlike heavily matrixed organizations, you will get true general management experience here-operationally owning your business.

We have a unique, competitive yet collaborative company culture-we move fast, give honest feedback, and play to win.

To thrive in this role you must:

Have 6+ years of relevant Brand marketing experience and 2+ years of people management experience

Have experience in media planning, advertising creative and concept development;

Proven track record of developing, coaching and managing others

Sets targets, aligns people to the work, and effectively follows up

Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies.

Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results.

Have experience leading a cross-functional team (Sales,

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjUyNDUwLjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cmFrLmNvbQ

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