Lifecycle Marketing Manager

Intuit • Mountain View, CA • 3h ago

Overview

Intuit Academy is redefining expert readiness as a core engine of the Expert Network-delivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We're seeking a Lifecycle Marketing Manager to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles.

This role is accountable for funnel conversions and learner engagement as growth levers - designing personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecucle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements

to ensure a sustainable and predictable talent pipeline that drives long-term business growth.

What you'll bring

Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement.

Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes.

Data-driven decision-maker with strong experimentation and analytics skills.

Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes.

Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities.

Demonstrated success leading complex, cross-functional initiatives with measurable business impact.

Preferred Skills

Familiarity with credential-driven learning or workforce readiness programs.

Experience embedding AI and adaptive personalization into lifecycle journeys.

Strong understanding of education-to-hiring funnels or talent supply pipelines.

How you will lead

Lifecycle Strategy and Funnel Ownership

Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.

Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities.

Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.

Campaign and Engagement Leadership

Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization.

Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo.

Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO).

Content and Readiness Enablement

Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression.

Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification.

Cross-Functional Leadership

Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes.

Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes.

Data, Insights and Experimentation

Use analytics to identify friction points, segment opportunities, and campaign performance drivers.

Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance.

Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion.

Thought Leadership and Craft Excellence

Serve as the accountable owner for lifecycle conversions within Intuit Academy.

Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences.

Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Intuit

Go to Apply

Share this job

Similar Jobs

Principal Marketing Manager

Intuit • Mountain View, CA • 3h ago

Management & Administrative

Overview Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve a businesses' success by addressing their top needs, ranging from invoicing to payroll, accounting...

3h ago

Go to Apply

Principal Performance Marketing Manager

Intuit • Mountain View, CA • 3h ago

Management & Administrative

Overview Join the TurboTax Holistic Search team as a Principle Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line...

3h ago

Go to Apply

Principal Marketing Manager

Intuit • Mountain View, CA • 3h ago

Management & Administrative

Overview TurboTax is on the hunt for an exceptional Principal Marketing Manager, Mobile Marketing Innovation and CRM Channel Growth. This is a pivotal role for a visionary strategist with deep expertise in mobile marketi...

3h ago

Go to Apply

(USA) Staff, Product Manager

Walmart • Sunnyvale, CA • 6h ago

Management & Administrative

Position Summary... What you'll do... Data Driven Product Decisions Requires knowledge of Product and feature analytics Data analysis tools and techniques Research for analysis activities Documentation procedures for exa...

6h ago

Go to Apply

Environmental Services Department Manager

Healthcare Services Group, Inc. • Fremont, CA • 11h ago

Management & Administrative

Compensation Range Starting Pay Rate: $21.00 - 27.00/hour, DOE Overview Join Healthcare Services Group (HCSG) as an Account Manager, leading housekeeping, laundry, and floor care teams in a long-term care facility. At HC...

11h ago

Go to Apply

Infor-UKG WFM Cloud Operate Service Manager

Deloitte • San Jose, CA • 13h ago

Management & Administrative

Infor WFM/HCM and UKG WFM AOS Cloud Functional Application Operate Services Manager - HCAS - COMP Deloitte's Human Capital Offering Portfolio Our Human Capital practice is at the forefront of transforming the nature of w...

13h ago

Go to Apply

Data Entry Clerk

Robert Half • San Mateo, CA • 14h ago

Management & Administrative

Description Robert Half is working with an exciting start-up in San Mateo. This is a great way to get your foot in the door with a reputable, growing company within the security field. They offer free lunches, fully stoc...

14h ago

Go to Apply

Data Entry Clerk

Robert Half • San Mateo, CA • 14h ago

Management & Administrative

14h ago

Go to Apply

Account Manager

BrightView • Burlingame, CA • 18h ago

Management & Administrative

At BrightView, the best teams are created and maintained here. If you are searching for your next fulfilling career, picture yourself on a best-in-class team where you can grow to be your brightest. We're looking for an...

18h ago

Go to Apply

B2B Sales Transformation Senior Manager | High Tech | Software & Platforms

Accenture • Mountain View, CA • 18h ago

Management & Administrative

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience plat...

18h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.