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Manager Marketing

AdventHealth • Ocala, FL • 1d ago

All the benefits and perks you need for you and your family:

Paid Days Off from Day One

Student Loan Repayment Program

Career Development

Whole Person Wellbeing Resources

Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. Its about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule: Full Time

Shift :Days

Location: 1500 SW 1 st Ave Ocala, Florida 34471

The community you'll be caring for: AdventHealth Ocala

Horse Capital of the World Home to the World Equestrian Center

Affordable cost of living

Destination for outdoor enthusiast (golf, kayaking, horseback riding, nature trails)

Vibrant downtown area with award winning establishments

Family friendly with many parks and recreations

Driving distance to Gainesville, St. Augustine, Orlando, Tampa, Sarasota

Part of the community since 1898, providing healthcare to Marion County for over 120 years

AdventHealth Hospital Ocala offers a broad spectrum of services, with programs that are nationally recognized and accredited

Spectacular springs throughout the county

The role you'll contribute:

The Manager Marketing position is responsible for developing and implementing strategic marketing plans and building community partnerships. Leads the development and execution of marketing plans while meeting budget parameters and providing return on investment metrics for programs.

This position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes at the hospital. The position develops consumer volume-driving tactics and brand messaging to build consumer loyalty through various communication vehicles such as print, direct mail, outdoor, radio, sports marketing, digital media platforms, collateral and special events.

Coordinates advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospitals branded services. Oversees messaging, design, creative execution and production of all marketing communication materials and facilitates necessary approvals on all materials. This position works closely with graphic designers, photographers, videographers, digital media, media relations, community relations, service line teams, physicians, physician liaisons, nurses, administration and internal communications while reporting to the Director of Marketing. Position also has a strong tie to the business development representatives and director to ensure volume and program goals are met and any issues affecting marketability are properly escalated and resolved.

Responsible for developing community outreach programs including social and community awareness that promotes the brand, service lines, business units and growth strategies of the hospital, physician practices and related business units. This position is responsible for evaluating, planning, organizing and managing hospital-based internal and external community health, wellness, seminar/lecture, physician and hospital speaker bureau and outreach programs. This position is also responsible for managing AdventHealth Ocalas day-to-day contact with the community to generate awareness of the AdventHealth brand and services through community outreach.

The value you'll bring to the team:

Demonstrate, through behavior, AdventHealth mission, vision, values as demonstrated in The Whole Care Experience.

Oversees the development and execution of strategic marketing plans.

Develops strategic vision and implementation of marketing and business development plans to meet established volume and market share goals for the hospital. Develops plans to meet goals with tracking mechanisms to ensure success.

Develops and manages the service line(s) marketing budget(s).

Serves as a leader in working knowledge of the competitive landscape in the Ocala/Marion County market. Maintains a strong working knowledge of competitors, technology, and new physicians in the market. Communicates updates to marketing leadership on monthly basis.

Qualifications

The expertise and experiences you'll need to succeed:

Seven or more years of experience and proven track record in strategic and integrated marketing communications that includes strategic marketing and planning, advertising and promotional plans, agency relationships, working with a creative development process and community relations.

Bachelors degree in Marketing, Public Relations, Journalism, Communications, Advertising, Healthcare Administration or related field.

Previous healthcare marketing experience is preferred.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Ocala

Schedule: Full-time

Shift: 1 - Day

Req ID: 25035404

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.

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